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How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

Below is the answer and explanation for how would you explain the importance of ad impressions to a client who’s concerned that her search network campaign is generating impressions but no clicks?

How would you explain the importance of ad impressions to a client who’s concerned that her search network campaign is generating impressions but no clicks?

  • They can help her calculate how often someone clicked on her ad and then converted.
  • They can help her evaluate how engaging her ad is to potential customers.
  • They can give her an idea of how often someone clicked on her ad.
  • They can give her an idea of how often her ad is shown to potential customers. ✅

Correct answer

They can give her an idea of how often her ad is shown to potential customers. ✅

Explanation

Explain the importance of ad impressions to a client who’s concerned about her search network campaign, generating impressions but no clicks. They can give her an idea of how often her ad is shown to potential customers. Impressions show you how often your ad is shown on a search result page or other site on the Google network. Impressions can be especially important in branding campaigns because they represent how many customers actually laid eyes on your ad.

Given above is the answer and explanation for the question how would you explain the importance of ad impressions to a client who’s concerned that her search network campaign is generating impressions but no clicks?

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