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When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Below is the answer and explanation for when visibility is the campaign goal, which bidding strategy should an advertiser choose?

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

  • Maximize conversions.
  • Maximize clicks.
  • Enhanced cost-per-click (eCPC).
  • Target impression share. ✅

Correct answer

Target impression share. ✅

Explanation

When visibility is the campaign goal, an advertiser should choose target impression share.

Target impression share is a smart bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page.

Target impression share bidding automatically sets bids to help achieve your impression share goal across all campaigns using this strategy.

Given above is the answer and explanation for the question when visibility is the campaign goal, which bidding strategy should an advertiser choose?

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