Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

December 27,2019 in Google Certificate QnA | 0 Comments

Below is the answer and explanation for Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

  • App campaigns don’t allow location targeting at a more granular level than country-level.
  • Users outside of the location target area might feel excluded.
  • Competition becomes more focused at a granular level.
  • The system works best when working from the largest data set possible. ✅

Correct answer

The system works best when working from the largest data set possible. ✅

Explanation

Targeting locations more granularly than country-level is not recommended, as the system works best when working from the largest dataset possible.

The above question is related to Google ads app certification. You can find all the updated questions and answers related to Google ads app certification on the “Google ads app certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads app certification: Skillshop Google Ads Apps Certification.

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