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negotiations

Preferred deals – what is it?

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

Below is the answer and explanation for what step should be taken to configure a programmatic guaranteed deal once negotiations are complete? What step should be taken to configure a programmatic guaranteed deal once negotiations are complete? ...

Below is the answer and explanation for what step should be taken to configure a programmatic guaranteed deal once negotiations are complete? What step should be taken to configure a programmatic guaranteed deal once negotiations are complete? Read article