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What step should be taken to track and secure a programmatic deal with a publisher?

Below is the answer and explanation for what step should be taken to track and secure a programmatic deal with a publisher?

What step should be taken to track and secure a programmatic deal with a publisher?

  • Go to marketplace negotiations to review and accept deals in display & video 360. ✅
  • Contact your customer support representative.
  • Go to Inventory targeting within a line item and search within “inventory source”.
  • Go to the partner’s basic details, in display & video 360 and link the deal.

Correct answer

Go to marketplace negotiations to review and accept deals in display & video 360. ✅

Explanation

You must have the following features enabled before you can execute publisher-managed creatives for programmatic guaranteed deals:

  • Marketplace
  • Programmatic guaranteed deals

Contact Display & video 360 Support if you need help enabling these features. Each proposal line item in Google ad manager is associated with a corresponding “deal” in display & video 360. The publisher creates the programmatic guaranteed proposal in Google ad manager. Learn more about the publisher’s process.

  • Navigate to inventory > Negotiations in the left menu. Then click In progress and find the proposal.
  • Review the rate and impressions.

Accept the proposal if all looks good.

The above answer and explanation are for the question what step should be taken to track and secure a programmatic deal with a publisher?

To learn more about Google campaign certification: Skillshop Google campaign manager certification.

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