Are you sending ecommerce purchase value to GA4 in string format? This was the recommended way in the old Enhanced Ecommerce dataLayer documentation. Since February 2023, GA4 has been experiencing ...
Are you sending ecommerce purchase value to GA4 in string format? This was the recommended way in the old Enhanced Ecommerce dataLayer documentation. Since February 2023, GA4 has been experiencing Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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