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Pay per lead meaning

Pay Per Lead (PPL)

Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not ...

Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not Read article