Pay Per Lead (PPL)


PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads.


A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not make any payments for users that do not register.

A lead is signup that includes contact data and demographic knowledge; it is generally a non-monetary exchange situation. It might comprise an email address or even a descriptive form incorporating several pages.

One of the risks that a marketer can experience is the possibility of a scam through incentives offered by third parties or advertising associates. A few fraudulent leads are obvious to detect.

Nevertheless, it is appropriate to perform a routine audit for outcomes.

Related Terms:

Pay Per Click (PPC), Pay Per Scale (PPS), Customer Acquisition Cost, conversion ratecost-per-action (CPA)cost-per-click (CPC)CPM (Cost per mile).

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