Pay Per Scale (PPS)

September 26,2017 in Glossary | No Comments

Definition:

Pay per sale refers to the online marketing payment paradigm based only on qualifying sales.

Information:

In a pay per sale contract, the marketer pays for the sales produced through a designated site based on a previously decided commission allowance. Paying per sale seems like a beneficial payment paradigm to marketers and least likable for publishers.

The publisher is concerned about the size or the standard of his audience and the quality of the advertiser’s productive units and the designated sites.

If probable, several publishers steer clear of sales-based contracts, favoring CPM models.

Nonetheless, a few publishers experience weak ad sales and thus acquire a sales-based deal to appropriate remainder space.

Pay per sale renders several benefits to advertisers, in contrast, to pay per click and pay per lead. There are lesser concerns if exchanges are valid; and if the traffic offers incentives or is of a lower standard.

Related Terms:

cost-per-action (CPA), Pay Per Click (PPC), Pay Per Lead (PPL)

 

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