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When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?

Below is the answer and explanation for when deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?

When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?

  • Decide that three hours is long enough because people never check our emails after that.
  • Try to test for 24 hours to give us enough time to produce statistically significant results.
  • Three hours is too long. We should only run it for an hour so we can make our decision faster.
  • We should review past emails we’ve sent to see where opens and clicks start to drop off, then identify the time frame we want to test in.

Correct answer

We should review past emails we’ve sent to see where opens and clicks start to drop off, then identify the time frame we want to test in.

The above answer is related to HubSpot email marketing certification. You can find all the updated questions and answers related to HubSpot email marketing certification exam on the “email marketing certification answers” page.

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Learn more about HubSpot inbound marketing certification exam: https://academy.hubspot.com/courses/email-marketing

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