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What is the definition of lead nurturing? (Duplicate 2)

Below is the answer and explanation for what is the definition of lead nurturing?

What is the definition of lead nurturing?

  • A process of building relationships with prospects with the goal of earning their business when they’re ready. âś…
  • A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action.
  • A marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward multiple actions at the same time.
  • A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase.

Correct answer

A process of building relationships with prospects with the goal of earning their business when they’re ready. ✅

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Learn more about HubSpot inbound marketing certification exam: https://academy.hubspot.com/courses/inbound-marketing

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