Pay Per Click (PPC)


A PPC confers to an online marketing payment paradigm in which monetary terms are based individually on qualifying click-throughs.


In a PPC contract, the marketer pays for qualifying clicks to the designated site based on the previously decided per-click percentage. A few marketing options involve per-click marketing networks, search engines, and affiliate programs.

Paying per click is comprehended as middle terrain amidst payment per impression and payment per action.

Payment per impression involves the marketer considering the possibility of risk low-quality traffic produced through the publisher.

Payment per action involves the publisher considering the possibility of risk for low-converting proposals by the marketer.

Through PPC, the publisher does not experience complications concerning the sales conversion rate of the target site.

Likewise, the marketer does not experience any trouble concerning the number of impressions; to lure a certain number of clicks.

Related Terms:

conversion ratecost-per-action (CPA)cost-per-click (CPC)CPM (Cost per mile)

Pay Per Click (PPC), Pay Per Lead (PPL) Pay Per Scale (PPS).

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