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In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

Below is the answer and explanation for in order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

  • Be opted in to the search network.
  • Be using viewable cost-per-thousand impression (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days.
  • Be opted in to the  and YouTube.
  • Have a certain number of conversions in the previous 30 days. ✅

Correct Answer

Have a certain number of conversions in the previous 30 days. ✅

Explanation

Before you can set up a Target CPA bid strategy, your campaign will typically need to meet the following requirements:

  • You’re already tracking conversion data in your AdWords account. You can do so by either setting up conversion tracking or cross-account conversion tracking (MCC accounts), or by importing your goals and transactions data from Google Analytics.
  • The ad group or campaign has received 15 conversions in the last 30 days. This conversion history enables the system to make accurate predictions about your future conversion rate. So, the more data we have, the more accurate we can be.
  • The ad group or campaign has received conversions at a similar rate for at least a few days.

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification.

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