Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I am define myself as digital superman for any project, who can create well performing websites based on customers’ needs and their actual behaviour. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media and all others online channels. I am big fan of GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. Show more

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Why to choose me?

120+

projects delivered

for Czech and foreign clients.

13+

years experience

in digital business.

95%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would be best for that?

Below is the answer and explanation for your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would ...

Below is the answer and explanation for your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which types of AdWords campaign would Read article

How does an extension work on a Display ad?

Below is the answer and explanation for how does an extension work on a display ad? How does an extension work on a display ad? It adds extra information, like a location or phone number. ✅ It ...

Below is the answer and explanation for how does an extension work on a display ad? How does an extension work on a display ad? It adds extra information, like a location or phone number. ✅ It Read article

Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

Below is the answer and explanation for your client Alexa, who sells wedding accessories, is running a text ad on the display network. What might Google automatically include in her ads? Your client Alexa, who sells wedding ...

Below is the answer and explanation for your client Alexa, who sells wedding accessories, is running a text ad on the display network. What might Google automatically include in her ads? Your client Alexa, who sells wedding Read article

An advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

Below is the answer and explanation for an advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants ...

Below is the answer and explanation for an advertiser selling airline tickets has designed an image ad with drop-down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants Read article

Remarketing is targeting ads to people who’ve already visited:

Below is the answer and explanation for remarketing is targeting ads to people who’ve already visited: Remarketing is targeting ads to people who’ve already visited: Multiple websites on the display network Your website after they’ve searched on ...

Below is the answer and explanation for remarketing is targeting ads to people who’ve already visited: Remarketing is targeting ads to people who’ve already visited: Multiple websites on the display network Your website after they’ve searched on Read article

Which automatically expends your reach based on your campaign’s conversion history to help get as many conversions as possible for Display Network campaigns?

Below is the answer and explanation for which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible for display network campaigns? Which automatically expands your reach based on ...

Below is the answer and explanation for which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible for display network campaigns? Which automatically expands your reach based on Read article

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

Below is the answer and explanation for if one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do? If one of your display ad groups isn’t serving due ...

Below is the answer and explanation for if one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do? If one of your display ad groups isn’t serving due Read article

Frequency capping gives advertisers the ability to specify a limit to the number of:

Below is the answer and explanation for frequency capping gives advertisers the ability to specify a limit to the number of: Frequency capping gives advertisers the ability to specify a limit to the number of: Clicks for ...

Below is the answer and explanation for frequency capping gives advertisers the ability to specify a limit to the number of: Frequency capping gives advertisers the ability to specify a limit to the number of: Clicks for Read article

When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

Below is the answer and explanation for when using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: ...

Below is the answer and explanation for when using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by: Read article

Viewable cost-per-thousand impressions (vCPM):

Below is the answer and explanation for Viewable cost-per-thousand impressions (vCPM): Viewable cost-per-thousand impressions (vCPM): Applies to all ads that appear in Google search and on the display network. Lets you pay only for the impressions that ...

Below is the answer and explanation for Viewable cost-per-thousand impressions (vCPM): Viewable cost-per-thousand impressions (vCPM): Applies to all ads that appear in Google search and on the display network. Lets you pay only for the impressions that Read article

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

Below is the answer and explanation for your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend? Your client wants to reach new parents with ads for ...

Below is the answer and explanation for your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend? Your client wants to reach new parents with ads for Read article

You might choose to use preferred layouts for dynamic display ads if your client:

Below is the answer and explanation for you might choose to use preferred layouts for dynamic display ads if your client: You might choose to use preferred layouts for dynamic display ads if your client: Wants to ...

Below is the answer and explanation for you might choose to use preferred layouts for dynamic display ads if your client: You might choose to use preferred layouts for dynamic display ads if your client: Wants to Read article

When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm.

Below is the answer and explanation for when reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. When reviewing her display campaign, Gina sees that ...

Below is the answer and explanation for when reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. When reviewing her display campaign, Gina sees that Read article

Where can you place a client’s image and video ads?

Below is the answer and explanation for where can you place a client’s image and video ads? Where can you place a client’s image and video ads? On the display network only ✅ On the search network ...

Below is the answer and explanation for where can you place a client’s image and video ads? Where can you place a client’s image and video ads? On the display network only ✅ On the search network Read article

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products.

Below is the answer and explanation for your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. Your client wants to reach customers who are ...

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Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

Below is the answer and explanation for which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network? Which of these metrics is typically most important in measuring ...

Below is the answer and explanation for which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google display network? Which of these metrics is typically most important in measuring Read article

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Jackie is an advertiser who wants ...

Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Jackie is an advertiser who wants Read article

View-through conversions are only available to:

Below is the answer and explanation for view-through conversions are only available to: View-through conversions are only available to: Advertisers that have implemented conversion optimizer. Advertisers that have implemented conversion tracking. ✅ Advertisers that have opted into ...

Below is the answer and explanation for view-through conversions are only available to: View-through conversions are only available to: Advertisers that have implemented conversion optimizer. Advertisers that have implemented conversion tracking. ✅ Advertisers that have opted into Read article

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

Below is the answer ad explanation for if your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest? If your client runs a car dealership and ...

Below is the answer ad explanation for if your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest? If your client runs a car dealership and Read article

Ads are likely to be most contextually relevant to the sites on which they appear when using:

Below is the answer and explanation for ads are likely to be most contextually relevant to the sites on which they appear when using: Ads are likely to be most contextually relevant to the sites on which ...

Below is the answer and explanation for ads are likely to be most contextually relevant to the sites on which they appear when using: Ads are likely to be most contextually relevant to the sites on which Read article

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