Hi, my name is Michal Krčmář
I am a digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

Context window - what is it?

Context window

A context window is the amount of information a language model can work with at one moment. It is usually measured in tokens, which are smaller text units from which ...

A context window is the amount of information a language model can work with at one moment. It is usually measured in tokens, which are smaller text units from which Read article

Token - what is it?

Token

A token is the basic unit of text or other input that a language model processes. It is not exactly the same as a word, a sentence or a character. ...

A token is the basic unit of text or other input that a language model processes. It is not exactly the same as a word, a sentence or a character. Read article

Save scrummings - what is it

Save scrummings – what is it?

Save scumming is one of the most common habits in single-player games. You save before a risky moment, the outcome goes badly, you reload, and you try again. Some players ...

Save scumming is one of the most common habits in single-player games. You save before a risky moment, the outcome goes badly, you reload, and you try again. Some players Read article

IPv6 is the newer version of the Internet Protocol used to identify devices and services on networks and on the internet

IPv6

IPv6 is the newer version of the Internet Protocol used to identify devices and services on networks and on the internet. It was introduced mainly because the older IPv4 system ...

IPv6 is the newer version of the Internet Protocol used to identify devices and services on networks and on the internet. It was introduced mainly because the older IPv4 system Read article

SPF, short for Sender Policy Framework, is a DNS record that allows a domain owner to say which servers are allowed to send email on behalf of that domain

SPF records

SPF, short for Sender Policy Framework, is a DNS record that allows a domain owner to say which servers are allowed to send email on behalf of that domain. In ...

SPF, short for Sender Policy Framework, is a DNS record that allows a domain owner to say which servers are allowed to send email on behalf of that domain. In Read article

Season pass - what is it?

Season pass

A season pass does not mean you only own the game for one year. A season pass is normally a DLC bundle - you pay once and you receive a ...

A season pass does not mean you only own the game for one year. A season pass is normally a DLC bundle - you pay once and you receive a Read article

AAAA records - An AAAA record is a DNS record that maps a domain or hostname to a specific IPv6 address

AAAA records

An AAAA record is a DNS record that maps a domain or hostname to a specific IPv6 address. It works in a similar way to an A record for IPv4, ...

An AAAA record is a DNS record that maps a domain or hostname to a specific IPv6 address. It works in a similar way to an A record for IPv4, Read article

Nameservers - the servers that publish the official DNS records for a domain

Nameservers

Nameservers are the servers that answer DNS queries about which records apply to a specific domain. They help the internet determine which IP address a domain should point to, where ...

Nameservers are the servers that answer DNS queries about which records apply to a specific domain. They help the internet determine which IP address a domain should point to, where Read article

IP address - An IP address is the numeric address of a device, server or other network endpoint

IP address

An IP address is the numeric address of a device, server or other network endpoint. It is the technical identifier the internet uses to decide where a request should really ...

An IP address is the numeric address of a device, server or other network endpoint. It is the technical identifier the internet uses to decide where a request should really Read article

DKIM - is abbreviation for DomainKeys Identified Mail, is an email authentication method that adds a digital signature to outgoing email

DKIM

DKIM, short for DomainKeys Identified Mail, is an email authentication method that adds a digital signature to outgoing email. That signature allows the receiving server to check whether the message ...

DKIM, short for DomainKeys Identified Mail, is an email authentication method that adds a digital signature to outgoing email. That signature allows the receiving server to check whether the message Read article

RNG - what is it

RNG

RNG (random number generator) is the system behind critical hits, loot drops, shuffles, spawns, and procedural maps. The mechanics are simple - the design work is not: good RNG creates ...

RNG (random number generator) is the system behind critical hits, loot drops, shuffles, spawns, and procedural maps. The mechanics are simple - the design work is not: good RNG creates Read article

Churn Rate

Churn Rate (customer departure rate) is a comparative metric used in analysis to express how quickly a company is losing customers or repeat purchases in a specific time period - ...

Churn Rate (customer departure rate) is a comparative metric used in analysis to express how quickly a company is losing customers or repeat purchases in a specific time period - Read article

Quarter on Quarter - QoQ

QoQ

Quarter on Quarter (abbreviated as QoQ) is a comparative metric used in analysis to compare economic, financial, or operational indicators between two consecutive quarters - that is, between the current ...

Quarter on Quarter (abbreviated as QoQ) is a comparative metric used in analysis to compare economic, financial, or operational indicators between two consecutive quarters - that is, between the current Read article

CAGR - What is abbrev. CAGR and how it is calculated - Compound Annual Growth Rate formula

CAGR

Compound Annual Growth Rate (abbreviated as CAGR) is a financial metric that expresses the average annual growth rate of a value-such as revenue, profit, investment, or number of customers—over a ...

Compound Annual Growth Rate (abbreviated as CAGR) is a financial metric that expresses the average annual growth rate of a value-such as revenue, profit, investment, or number of customers—over a Read article

How to stop AI from creating false information and desinformation and - how to get practical, accurate answers and minimize AI hallucinations - Blog

How to stop AI from creating false information and desinformation and bullshitting – how to get practical, accurate answers and minimize AI hallucinations

Artificial intelligence is a great tool. It can speed up work, supplement knowledge, reveal new connections, and sometimes surprise you with a result you wouldn't have thought of yourself. But ...

Artificial intelligence is a great tool. It can speed up work, supplement knowledge, reveal new connections, and sometimes surprise you with a result you wouldn't have thought of yourself. But Read article

Customer Acquisition Cost (abbreviated as CAC) - Blog

CAC

Customer Acquisition Cost (abbreviated as CAC) is a key financial metric that expresses the average cost it takes a company to acquire one new customer - that is, all expenses ...

Customer Acquisition Cost (abbreviated as CAC) is a key financial metric that expresses the average cost it takes a company to acquire one new customer - that is, all expenses Read article

Year on Year (abbreviated as YoY)

YoY

Year on Year (abbreviated as YoY) is a comparative metric used in analytics to evaluate economic, financial, or operational indicators between two identical periods in different years - typically between ...

Year on Year (abbreviated as YoY) is a comparative metric used in analytics to evaluate economic, financial, or operational indicators between two identical periods in different years - typically between Read article

Month on Month (abbreviated as MoM) - Blog

MoM

Month on Month (abbreviated as MoM) is a comparative metric used in analysis to compare economic, financial, or operational indicators between two consecutive months—that is, between the current month and ...

Month on Month (abbreviated as MoM) is a comparative metric used in analysis to compare economic, financial, or operational indicators between two consecutive months—that is, between the current month and Read article

The Skype Effect A Revolution That Changed Communication Forever

The Skype Effect: A Revolution That Changed Communication Forever

When historians look back on the early twenty-first century, they may well argue that one of the most disruptive inventions was not a rocket, not a microchip, nor a dazzling ...

When historians look back on the early twenty-first century, they may well argue that one of the most disruptive inventions was not a rocket, not a microchip, nor a dazzling Read article

Odd and Fascinating Facts About Beloved Books

Odd and Fascinating Facts About Beloved Books

Strange Journeys of Famous Pages Books are often seen as steady companions yet their histories can take twists stranger than fiction. Take the tale of "The Hobbit" which was almost ...

Strange Journeys of Famous Pages Books are often seen as steady companions yet their histories can take twists stranger than fiction. Take the tale of "The Hobbit" which was almost Read article

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