Below is the answer and explanation for your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google ads right for you? Your company ...
Below is the answer and explanation for your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google ads right for you? Your company Read article →
Below is the answer for Google ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? For the ...
Below is the answer for Google ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? For the Read article →
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google display ads help Gloria achieve her business objective? It harnesses best-in-class intent signals to place ...
Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google display ads help Gloria achieve her business objective? It harnesses best-in-class intent signals to place Read article →
Below is the answer and explanation for you manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google ads help? You manage marketing for ...
Below is the answer and explanation for you manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google ads help? You manage marketing for Read article →
Below is the answer for Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. For the question. Francis tries to explain to ...
Below is the answer for Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. For the question. Francis tries to explain to Read article →
Below is the answer and explanation for how does Google ads generate responsive search ads? How does Google ads generate responsive search ads? Google ads creates them based on existing ad copy, landing pages, and extensions. Google ...
Below is the answer and explanation for how does Google ads generate responsive search ads? How does Google ads generate responsive search ads? Google ads creates them based on existing ad copy, landing pages, and extensions. Google Read article →
Below is the answer and explanation for organize these steps in the correct order to set up an effective customer match strategy. Organize these steps in the correct order to set up an effective customer match strategy. ...
Below is the answer and explanation for organize these steps in the correct order to set up an effective customer match strategy. Organize these steps in the correct order to set up an effective customer match strategy. Read article →
Below is the answer and explanation for Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt? Francis wants to increase his Google ads skills and ...
Below is the answer and explanation for Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt? Francis wants to increase his Google ads skills and Read article →
Below is the answer for Doreen uses Google search to reach customers as they search for products similar to hers. She’d like to create a display remarketing campaign to reconnect with users and increase sales. How might ...
Below is the answer for Doreen uses Google search to reach customers as they search for products similar to hers. She’d like to create a display remarketing campaign to reconnect with users and increase sales. How might Read article →
Below is the answer for Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google ads display campaign with the “Influence consideration” marketing objective, she ...
Below is the answer for Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google ads display campaign with the “Influence consideration” marketing objective, she Read article →
Below is the answer for Colin wants to get the word out about his newest product. He’s planning to create a Google display ads campaign with building awareness as his marketing objective. Why would Colin choose “build ...
Below is the answer for Colin wants to get the word out about his newest product. He’s planning to create a Google display ads campaign with building awareness as his marketing objective. Why would Colin choose “build Read article →
Below is the answer and explanation for Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? Maria has been told that she should use the performance ...
Below is the answer and explanation for Maria has been told that she should use the performance planner on a monthly basis. Why should she do so? Maria has been told that she should use the performance Read article →
Below is the answer for Claire has created a Google display remarketing campaign. What’s the most likely reason she decided on remarketing? Claire has created a Google display remarketing campaign. What’s the most likely reason she decided ...
Below is the answer for Claire has created a Google display remarketing campaign. What’s the most likely reason she decided on remarketing? Claire has created a Google display remarketing campaign. What’s the most likely reason she decided Read article →
Below is the answer and explanation for Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google ads because it offers advertisers different campaign types that determine where ads will ...
Below is the answer and explanation for Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google ads because it offers advertisers different campaign types that determine where ads will Read article →
Below is the answer for as a marketing director at a large company, Cara’s considering launching a Google display ads campaign, as it will let her reach global internet users across as many websites and apps as ...
Below is the answer for as a marketing director at a large company, Cara’s considering launching a Google display ads campaign, as it will let her reach global internet users across as many websites and apps as Read article →
Below is the answer for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this ...
Below is the answer for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this Read article →
Below is the answer and explanation for three core principles, focused on helping businesses reach their online potential, are the foundation for Google ads. The first of these is relevance. Google ads connects businesses with the right ...
Below is the answer and explanation for three core principles, focused on helping businesses reach their online potential, are the foundation for Google ads. The first of these is relevance. Google ads connects businesses with the right Read article →
Below is the answer and explanation for you’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users ...
Below is the answer and explanation for you’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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