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An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.

Below is the answer and explanation for an advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.

  • Increase the target CPA bid. ✅
  • Set the campaign budget to a 30-day cycle.
  • Specify the bid amount for each individual campaign.
  • Try a different automated bid strategy.

Correct answer

Increase the target CPA bid. ✅

Explanation

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. Increasing the target CPA bid could help to increase the number of conversions. Your target CPA might be too low. You may want to compare your target CPA to the historical average CPA of your campaign. If your target CPA is significantly below your historical average CPA, your target CPA may not be attainable while maintaining reasonable levels of traffic, and you should consider raising your target.

Given above is the answer and explanation for the question an advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions.

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