A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what ...
A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what Read article →
Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). ...
Newsletter is a term used in English to refer to a regularly distributed publications, usually focused on one main topic of interest to its subscribers (news, important summaries, or updates). Read article →
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article →
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display ...
CPM (cost per mile) and CPT (cost per thousand) represent the same model - the price for a thousand impressions. This marketing term refers to the cost of 1,000 display Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Below is the answer and explanation for what do you learn from a content audit? What do you learn from a content audit? How many customers each piece of content is generating. What your click-through rate is ...
Below is the answer and explanation for what do you learn from a content audit? What do you learn from a content audit? How many customers each piece of content is generating. What your click-through rate is Read article →
Below is the answer and explanation for an automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual ...
Below is the answer and explanation for an automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual Read article →
Below is the answer and explanation for choose all that apply. why are meta descriptions important? Choose all that apply. why are meta descriptions important? They increase click-through rate and visits from organic search. ✅ They increase ...
Below is the answer and explanation for choose all that apply. why are meta descriptions important? Choose all that apply. why are meta descriptions important? They increase click-through rate and visits from organic search. ✅ They increase Read article →
Below is the answer and explanation for what is the benefit of including ad extensions in your search ads? What is the benefit of including ad extensions in your search ads? Take up more space in the ...
Below is the answer and explanation for what is the benefit of including ad extensions in your search ads? What is the benefit of including ad extensions in your search ads? Take up more space in the Read article →
Below is the answer and explanation for what is one benefit of running search ads for brand keywords? What is one benefit of running search ads for brand keywords? They always appear first in the search results, ...
Below is the answer and explanation for what is one benefit of running search ads for brand keywords? What is one benefit of running search ads for brand keywords? They always appear first in the search results, Read article →
Below is the answer and explanation for when looking to advertise a new business online, what is one of the major benefits of display ads? When looking to advertise a new business online, what is one of ...
Below is the answer and explanation for when looking to advertise a new business online, what is one of the major benefits of display ads? When looking to advertise a new business online, what is one of Read article →
Below is the answer and explanation for Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should ...
Below is the answer and explanation for Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should Read article →
Below is the answer and explanation for what are three benefits of using an existing Google merchant center feed for dynamic creatives in studio? What are three benefits of using an existing Google merchant center feed for ...
Below is the answer and explanation for what are three benefits of using an existing Google merchant center feed for dynamic creatives in studio? What are three benefits of using an existing Google merchant center feed for Read article →
Below is the answer and explanation for you are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up ...
Below is the answer and explanation for you are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up Read article →
Below is the answer and explanation for what’s one of the main benefits of using ad extensions. What’s one of the main benefits of using ad extensions. Extensions increase your reach by showing your ad on more ...
Below is the answer and explanation for what’s one of the main benefits of using ad extensions. What’s one of the main benefits of using ad extensions. Extensions increase your reach by showing your ad on more Read article →
Below is the answer and explanation for which ad extension would you use for an advertiser who has a chain of restaurants? Which ad extension would you use for an advertiser who has a chain of restaurants? ...
Below is the answer and explanation for which ad extension would you use for an advertiser who has a chain of restaurants? Which ad extension would you use for an advertiser who has a chain of restaurants? Read article →
Below is the answer and explanation for which strategy should Giorgio use to increase the number of relevant clicks from his search network campaign? Which strategy should Giorgio use to increase the number of relevant clicks from ...
Below is the answer and explanation for which strategy should Giorgio use to increase the number of relevant clicks from his search network campaign? Which strategy should Giorgio use to increase the number of relevant clicks from Read article →
Below is the answer and explanation for an advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use? An advertiser wants to ...
Below is the answer and explanation for an advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use? An advertiser wants to Read article →
Below is the answer and explanation for what does a high quality score indicate? What does a high quality score indicate? Your bid is high enough to have your ad displayed. Your ad and landing page are ...
Below is the answer and explanation for what does a high quality score indicate? What does a high quality score indicate? Your bid is high enough to have your ad displayed. Your ad and landing page are Read article →
Below is the answer and explanation for an advertiser wants to achieve the top position in paid search results. Which recommendations would improve. An advertiser wants to achieve the top position in paid search results. Which recommendations ...
Below is the answer and explanation for an advertiser wants to achieve the top position in paid search results. Which recommendations would improve. An advertiser wants to achieve the top position in paid search results. Which recommendations Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…krcmic.com commented on: 17 Biggest AI Myths and Misconceptions
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People still think AI understands things like a human, but that is just not how it works. It's…