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What is one benefit of running search ads for brand keywords?

Below is the answer and explanation for what is one benefit of running search ads for brand keywords?

What is one benefit of running search ads for brand keywords?

  • They always appear first in the search results, above other ads.
  • They protect your traffic if a competitor bids on your brand keywords. ✅
  • They see a higher click-through rate than non-brand keywords.
  • They are significantly less expensive than search ads for other keywords.

Correct answer

They protect your traffic if a competitor bids on your brand keywords. ✅

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