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An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

Below is the answer and explanation for an automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

  • A personalized subject line in the email.
  • A smart CTA in the email to show different wording to visitors.
  • A smart form on the landing page to ask different questions of visitors who come from the email. ✅
  • A personalization token on the landing page that displays the first name of visitors who come from the email.

Correct answer

A smart form on the landing page to ask different questions of visitors who come from the email. ✅

The above answer is related to HubSpot contextual marketing certification exam. You can find all the updated questions and answers related to HubSpot contextual marketing certification exam on the “contextual marketing certification answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot contextual marketing certification exam: https://academy.hubspot.com/courses/contextual-marketing

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