The churn rate is a vital metric for every app. Discover what the churn rate means, how to compute it, and why it serves as a crucial Key Performance Indicator ...
The churn rate is a vital metric for every app. Discover what the churn rate means, how to compute it, and why it serves as a crucial Key Performance Indicator Read article →
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion ...
A conversion rate is a marketing metric that quantifies the proportion of instances when a user successfully completed a desired action, usually expressed as a percentage. What is a conversion Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
The sophisticated form of click spamming is known as click injection. There are some android apps that have built-in "install broadcasts" which are used by fraudsters for their own advantage. With ...
The sophisticated form of click spamming is known as click injection. There are some android apps that have built-in "install broadcasts" which are used by fraudsters for their own advantage. With Read article →
Click spam is often referred to as organics poaching. To make the term more understandable, click spam is defined as a certain kind of advertising fraud, which takes place when ...
Click spam is often referred to as organics poaching. To make the term more understandable, click spam is defined as a certain kind of advertising fraud, which takes place when Read article →
Definition: Customer Acquisition Cost is the cost connected with procuring a new client. Information: By dividing the whole amount of acquisition charges by the whole amount of new clients, the cost of customer acquisition can be estimated. ...
Definition: Customer Acquisition Cost is the cost connected with procuring a new client. Information: By dividing the whole amount of acquisition charges by the whole amount of new clients, the cost of customer acquisition can be estimated. Read article →
Definition: Cost per click is the charge or rate remunerated for a click. Information: Pay-per-click (PPC) is another term used for cost-per-click (CPC), and they are used as synonyms and antonyms. PPC defines the charging rate based ...
Definition: Cost per click is the charge or rate remunerated for a click. Information: Pay-per-click (PPC) is another term used for cost-per-click (CPC), and they are used as synonyms and antonyms. PPC defines the charging rate based Read article →
Definition It is a model of subscription for online marketing. This subscription is established on certified acts, including registrations or sales. Information: A CPA contract specifies that it is normal to have registrations and sales along with ...
Definition It is a model of subscription for online marketing. This subscription is established on certified acts, including registrations or sales. Information: A CPA contract specifies that it is normal to have registrations and sales along with Read article →
Definition It is an online model of deposit for marketing in which the deposit is Information: Cost per lead (CPL) is one type of marketing based on execution. It can be said that CPL is at the ...
Definition It is an online model of deposit for marketing in which the deposit is Information: Cost per lead (CPL) is one type of marketing based on execution. It can be said that CPL is at the Read article →
Definition For remembering the preferences, websites store information in the form of cookies on the user’s computer for future needs. Information Cookies are stored in the visitor’s hard drive by the web browser from the webserver. At ...
Definition For remembering the preferences, websites store information in the form of cookies on the user’s computer for future needs. Information Cookies are stored in the visitor’s hard drive by the web browser from the webserver. At Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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