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Glossary

Churn Rate (customer departure rate) is a comparative metric used in analysis to express how quickly a company is losing customers or repeat purchases in a specific time period - ...

Churn Rate (customer departure rate) is a comparative metric used in analysis to express how quickly a company is losing customers or repeat purchases in a specific time period - Read article

Compound Annual Growth Rate (abbreviated as CAGR) is a financial metric that expresses the average annual growth rate of a value-such as revenue, profit, investment, or number of customers—over a ...

Compound Annual Growth Rate (abbreviated as CAGR) is a financial metric that expresses the average annual growth rate of a value-such as revenue, profit, investment, or number of customers—over a Read article

Customer Acquisition Cost (abbreviated as CAC) is a key financial metric that expresses the average cost it takes a company to acquire one new customer - that is, all expenses ...

Customer Acquisition Cost (abbreviated as CAC) is a key financial metric that expresses the average cost it takes a company to acquire one new customer - that is, all expenses Read article

In an era where digital presence is paramount, the subtle signals that hint at underlying issues within a website’s architecture can be both enlightening and, if ignored, deeply detrimental. Among ...

In an era where digital presence is paramount, the subtle signals that hint at underlying issues within a website’s architecture can be both enlightening and, if ignored, deeply detrimental. Among Read article

The term "clickbait" is composed of the English words "click" and "bait". It refers to irresistible headlines, teasers, or preview images that use emotive or sensationalist wording to pique the ...

The term "clickbait" is composed of the English words "click" and "bait". It refers to irresistible headlines, teasers, or preview images that use emotive or sensationalist wording to pique the Read article

C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) ...

C2B (Consumer-to-Business) is a relatively new and innovative marketing model that turns the traditional business relationship on its head. Unlike more common models such as B2C (Business-to-Consumer) or B2B (Business-to-Business) Read article

C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. ...

C2C, or "Consumer-to-Consumer", is a specific business model in which individuals buy and sell products or services directly between themselves without a traditional company or business entering into the transaction. Read article

In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or ...

In a digital world where data protection and privacy are becoming increasingly important, the need for proper management of user consent is increasingly discussed. A Consent Management Platform (CMP), or Read article

In today’s digital landscape, data privacy and protection have become critical concerns for both users and organizations. As part of regulatory requirements like the General Data Protection Regulation (GDPR) and ...

In today’s digital landscape, data privacy and protection have become critical concerns for both users and organizations. As part of regulatory requirements like the General Data Protection Regulation (GDPR) and Read article

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by ...

Click hijacking is when bad people try to trick the system with mobile ads. They try to make it look like they were the reason an app was installed by Read article