Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", ...
Install hijacking is a type of trickery on mobile phones where bad software steals credit for an app being installed. It's a general term that covers things like "click injection", Read article →
The term "in-app purchases" refers to the ability of users to make purchases within a mobile application, such as acquiring additional content, or goods, or subscribing to services. What is ...
The term "in-app purchases" refers to the ability of users to make purchases within a mobile application, such as acquiring additional content, or goods, or subscribing to services. What is Read article →
Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at ...
Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at Read article →
Definition: A platform providing a combination of web development/design, internet marketing/advertising, and E-commerce/business consultation. Information: Before the conventional marketing companies ventured into the internet, interactive platforms carried the day. A few of the interactive agencies gained prominence ...
Definition: A platform providing a combination of web development/design, internet marketing/advertising, and E-commerce/business consultation. Information: Before the conventional marketing companies ventured into the internet, interactive platforms carried the day. A few of the interactive agencies gained prominence Read article →
Definition: When viewers get some kind of remuneration for landing on a page. Information: There are risks involved in incentivized traffic. For instance, 3rd-party marketers may pay individuals to land on your page and keep you unaware ...
Definition: When viewers get some kind of remuneration for landing on a page. Information: There are risks involved in incentivized traffic. For instance, 3rd-party marketers may pay individuals to land on your page and keep you unaware Read article →
Definition: A marketing pattern in which sales activity depends upon the customer base’s enterprise to spot and buy an item. Information: Inbound marketing is the best example of a sales pattern that is passive. Contrary to outbound ...
Definition: A marketing pattern in which sales activity depends upon the customer base’s enterprise to spot and buy an item. Information: Inbound marketing is the best example of a sales pattern that is passive. Contrary to outbound Read article →
Definition: A link belonging to a website external to your website. Information: Visitors are directed to your website through inbound links. Usually, this bodes well for marketers. Most of the websites try their best to obtain the ...
Definition: A link belonging to a website external to your website. Information: Visitors are directed to your website through inbound links. Usually, this bodes well for marketers. Most of the websites try their best to obtain the Read article →
Definition: When a web-based ad is shown for once. Information: Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, ...
Definition: When a web-based ad is shown for once. Information: Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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