Embedding is a numerical representation of content that allows a model or search system to compare meaning, not just exact wording. A text, image, document or another input is converted ...
Embedding is a numerical representation of content that allows a model or search system to compare meaning, not just exact wording. A text, image, document or another input is converted Read article →
An echo chamber forms when a person is mostly surrounded by opinions that match their own. These spaces filter out disagreement, either by design or behavior. The more someone is ...
An echo chamber forms when a person is mostly surrounded by opinions that match their own. These spaces filter out disagreement, either by design or behavior. The more someone is Read article →
In today's fast-paced digital world, getting swept up in the chase for the latest trends and hot topics is easy. But content marketing isn't just about staying up-to-date and responding ...
In today's fast-paced digital world, getting swept up in the chase for the latest trends and hot topics is easy. But content marketing isn't just about staying up-to-date and responding Read article →
The word "evergreen" has had a fascinating journey from its original botanical meaning to its current widespread use in the digital world. Initially, this English term, composed of "ever" and ...
The word "evergreen" has had a fascinating journey from its original botanical meaning to its current widespread use in the digital world. Initially, this English term, composed of "ever" and Read article →
The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app ...
The term eCPM, or effective cost per mille, is a key metric that publishers use to evaluate the revenue generated from every one thousand ad impressions displayed on their app Read article →
Data plays a vital role in the success of businesses that operate online, as it serves as a foundation for customer service and provides insights into customer preferences, feedback, and ...
Data plays a vital role in the success of businesses that operate online, as it serves as a foundation for customer service and provides insights into customer preferences, feedback, and Read article →
Definition: It is the effectual amount of money over a thousand impressions. It especially refers to effectual cost contained in every thousand. Information: eCPM aids in measuring media with the help of various payment procedures in such ...
Definition: It is the effectual amount of money over a thousand impressions. It especially refers to effectual cost contained in every thousand. Information: eCPM aids in measuring media with the help of various payment procedures in such Read article →
Definition Advertising of services or products through email is known as email marketing. Information: Email is a multifaceted channel. It includes formats such as plain text, rich media, and HTML. The content in it can be personalized ...
Definition Advertising of services or products through email is known as email marketing. Information: Email is a multifaceted channel. It includes formats such as plain text, rich media, and HTML. The content in it can be personalized Read article →
Definition: Ezine refers to a computerized magazine, distributed through a Web site or an email newsletter. Information: Ezines are diverse in size and reach, ranging from infrequent newsletters seizing a few subscribers to daily journals capturing several ...
Definition: Ezine refers to a computerized magazine, distributed through a Web site or an email newsletter. Information: Ezines are diverse in size and reach, ranging from infrequent newsletters seizing a few subscribers to daily journals capturing several Read article →
Definition: Exclusivity refers to an agreement term in which a party yields another party the sole rights regarding a specific trade function. Information: A few advertising networks command exclusivity. Others do not require exclusivity, though they propose much greater ...
Definition: Exclusivity refers to an agreement term in which a party yields another party the sole rights regarding a specific trade function. Information: A few advertising networks command exclusivity. Others do not require exclusivity, though they propose much greater Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.






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Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…