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Glossary

A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the ...

A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the Read article

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...

Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...

A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article

Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when ...

Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when Read article

Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not ...

Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not Read article

Definition: A PPC confers to an online marketing payment paradigm in which monetary terms are based individually on qualifying click-throughs. Information: In a PPC contract, the marketer pays for qualifying clicks to the designated site based on ...

Definition: A PPC confers to an online marketing payment paradigm in which monetary terms are based individually on qualifying click-throughs. Information: In a PPC contract, the marketer pays for qualifying clicks to the designated site based on Read article

Definition: A podcast refers to a set of audio or video files regulated through the Internet and saved on client computing equipment for playing it back later onwards. Information: The growing demand for mobile media devices led ...

Definition: A podcast refers to a set of audio or video files regulated through the Internet and saved on client computing equipment for playing it back later onwards. Information: The growing demand for mobile media devices led Read article

Definition: Permission marketing refers to marketing focused on retaining consumer permission to acquire information through a company. Information: Seth Godin invented and familiarized the term permission marketing that is the contrast of conventional interruption marketing. Permission marketing confers to the ...

Definition: Permission marketing refers to marketing focused on retaining consumer permission to acquire information through a company. Information: Seth Godin invented and familiarized the term permission marketing that is the contrast of conventional interruption marketing. Permission marketing confers to the Read article

Definition: PayPal refers to an online remittance service that permits customers to purchase commodities and accept payments through a user-defined email address. Information: PayPal assists as a de facto middle agent in online monetary transactions. It strives ...

Definition: PayPal refers to an online remittance service that permits customers to purchase commodities and accept payments through a user-defined email address. Information: PayPal assists as a de facto middle agent in online monetary transactions. It strives Read article

Definition: A payment threshold refers to the least collected commission an affiliate must generate to receive a salary from an affiliate program. Information: Payment thresholds comprise of two factors: (1) Minimum payment – $25, $50, $100, etc. (2) Time ...

Definition: A payment threshold refers to the least collected commission an affiliate must generate to receive a salary from an affiliate program. Information: Payment thresholds comprise of two factors: (1) Minimum payment – $25, $50, $100, etc. (2) Time Read article