A podcast is essentially a digital audio program that's distributed over the internet, similar to a radio show but with one crucial difference: listeners can access it on-demand, anytime, anywhere. ...
A podcast is essentially a digital audio program that's distributed over the internet, similar to a radio show but with one crucial difference: listeners can access it on-demand, anytime, anywhere. Read article →
In the evolving landscape of media, content, and communication, the term publisher has become more complex than ever before. While traditionally associated with print media — newspapers, books, and magazines ...
In the evolving landscape of media, content, and communication, the term publisher has become more complex than ever before. While traditionally associated with print media — newspapers, books, and magazines Read article →
A website is a concept that is used in many different areas of life and technology. Its definition and use varies according to context, from literature and paper books to ...
A website is a concept that is used in many different areas of life and technology. Its definition and use varies according to context, from literature and paper books to Read article →
A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what ...
A "perex" in journalism is the short introduction to an article, typically 2-5 sentences long. Its main job is to grab the reader's attention and give a hint about what Read article →
A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the ...
A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the Read article →
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...
A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article →
Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when ...
Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when Read article →
Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not ...
Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not Read article →
Definition: A PPC confers to an online marketing payment paradigm in which monetary terms are based individually on qualifying click-throughs. Information: In a PPC contract, the marketer pays for qualifying clicks to the designated site based on ...
Definition: A PPC confers to an online marketing payment paradigm in which monetary terms are based individually on qualifying click-throughs. Information: In a PPC contract, the marketer pays for qualifying clicks to the designated site based on Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…krcmic.com commented on: 17 Biggest AI Myths and Misconceptions
Also, if this topic caught your attention, I highly recommend checking out two related pieces I’ve written: 👉…Peter Legwood commented on: Publisher - what is it?
he role of publishers has evolved so much over the past decade, especially with the rise of content…AI is not cappable to everything commented on: 17 Biggest AI Myths and Misconceptions
People still think AI understands things like a human, but that is just not how it works. It's…