Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, ...
Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, Read article →
Definition: It is a commercial entity that retails commodities to end-user customers. Information: Business-to-consumer actions occur both online and offline, whereas online variability is defined fundamentally by the acronym B2C. B2C companies portray a significant role in ...
Definition: It is a commercial entity that retails commodities to end-user customers. Information: Business-to-consumer actions occur both online and offline, whereas online variability is defined fundamentally by the acronym B2C. B2C companies portray a significant role in Read article →
Definition: It is a business entity that retails commodities to other business entities. Information: Commercial activities occur both online and offline: business-to-business trade. Online varieties are defined using the acronym B2B. During the dot-com crash, B2C online ...
Definition: It is a business entity that retails commodities to other business entities. Information: Commercial activities occur both online and offline: business-to-business trade. Online varieties are defined using the acronym B2B. During the dot-com crash, B2C online Read article →
Below the line is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency. This includes direct mail, point of sale displays, and other sales promotions.
Below the line is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency. This includes direct mail, point of sale displays, and other sales promotions.
Benchmarking is the process during which the products and services of one business are compared against the products and services of competitors in the market or against the leading businesses in other markets. The main purpose of ...
Benchmarking is the process during which the products and services of one business are compared against the products and services of competitors in the market or against the leading businesses in other markets. The main purpose of Read article →
Benefit segmentation is the process during which a market is being divided based on the specific benefits that consumers seek in a product. For example, some buyers of cars look for safety and security from their car, ...
Benefit segmentation is the process during which a market is being divided based on the specific benefits that consumers seek in a product. For example, some buyers of cars look for safety and security from their car, Read article →
The Boston Group Matrix also known as the growth-share matrix, product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram, etc. is created by the Boston Consultancy Group (BCG). The matrix is a chart whose aim ...
The Boston Group Matrix also known as the growth-share matrix, product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram, etc. is created by the Boston Consultancy Group (BCG). The matrix is a chart whose aim Read article →
The brand is usually related to a name, design, logo, symbol, packaging, or any other feature that differentiates one company’s goods and services from the ones of their competitors or other sellers. This helps customers recognize one ...
The brand is usually related to a name, design, logo, symbol, packaging, or any other feature that differentiates one company’s goods and services from the ones of their competitors or other sellers. This helps customers recognize one Read article →
Brand equity is related to the value of a brand. Brand equity is based on the extent to which the brand has high brand awareness, brand loyalty, and strong product associations, which translates into higher sales volume ...
Brand equity is related to the value of a brand. Brand equity is based on the extent to which the brand has high brand awareness, brand loyalty, and strong product associations, which translates into higher sales volume Read article →
Brand building is the development of a brand’s image in front of the target audience. The main aim ahead of the advertisers is to create long-term benefits for brand awareness and brand value. Brand building is also ...
Brand building is the development of a brand’s image in front of the target audience. The main aim ahead of the advertisers is to create long-term benefits for brand awareness and brand value. Brand building is also Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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