Fast-moving consumer goods is a definition for the goods which are sold in high volumes, have low unit value, and with fast consumer repurchase. For example ready-made meals, baked beans, newspapers, etc.
Fast-moving consumer goods is a definition for the goods which are sold in high volumes, have low unit value, and with fast consumer repurchase. For example ready-made meals, baked beans, newspapers, etc.
A focus group is referred to a small group of customers who are usually brought together into a group discussion with the only aim to record and measure their response to a marketing stimulus such as a ...
A focus group is referred to a small group of customers who are usually brought together into a group discussion with the only aim to record and measure their response to a marketing stimulus such as a Read article →
Forecasting is related to the process of estimating future demand for a product or service by anticipating what buyers are likely to do under a given set of marketing conditions (for example disposal income, economic confidence, and ...
Forecasting is related to the process of estimating future demand for a product or service by anticipating what buyers are likely to do under a given set of marketing conditions (for example disposal income, economic confidence, and Read article →
Franchising is related to the selling of a license by the owner (franchisor) to a third party (franchisee) permitting them to sell a product or service for a specified period at a specific market. This kind of ...
Franchising is related to the selling of a license by the owner (franchisor) to a third party (franchisee) permitting them to sell a product or service for a specified period at a specific market. This kind of Read article →
Full cost pricing aims to set a price of a product that takes into account all relevant costs of production.
Full cost pricing aims to set a price of a product that takes into account all relevant costs of production.
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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