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Customer Acquisition Cost

Definition: Customer Acquisition Cost is the cost connected with procuring a new client. Information: By dividing the whole amount of acquisition charges by the whole amount of new clients, the cost of customer acquisition can be estimated. ...

Definition: Customer Acquisition Cost is the cost connected with procuring a new client. Information: By dividing the whole amount of acquisition charges by the whole amount of new clients, the cost of customer acquisition can be estimated. Read article