Definition Cost per mille (CPM) is the technical expression of cost per thousand impressions. Information: Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration ...
Definition Cost per mille (CPM) is the technical expression of cost per thousand impressions. Information: Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration Read article →
Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on ...
Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on Read article →
Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly ...
Definition Signifies the procedure where one lands on the advertiser’s website by clicking on an ad. Information Although not the sole interaction, the clickthrough has been considered the most popular reaction to any ad. Sometimes visitors directly Read article →
Definition: Conversion rates refer to the rate of visitants who take aspired actions. Information: Aspired actions have several structures, ranging from site to site. Samples of these actions include selling commodities, membership certifications, newsletter registrations, software downloads, ...
Definition: Conversion rates refer to the rate of visitants who take aspired actions. Information: Aspired actions have several structures, ranging from site to site. Samples of these actions include selling commodities, membership certifications, newsletter registrations, software downloads, Read article →
Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed ...
Definition: This is expressed as a percentage value and shows the average amount of clickthroughs per hundred ad impressions. Information: Distinguishing what clickthrough rates measure and do not measure is vital. The number of people who landed Read article →
Definition: CDN refers to the Content Delivery Network. It is a method of geographically disbursed servers devised to enhance the performance of web pages and files. CDN directs user inquiries to servers that are the most competent ...
Definition: CDN refers to the Content Delivery Network. It is a method of geographically disbursed servers devised to enhance the performance of web pages and files. CDN directs user inquiries to servers that are the most competent Read article →
Definition: It is the portion of a marketing broadcast that aims to influence an individual to execute a favorable action. Information: A call to action strives to convince an individual to execute a specific action promptly. “Buy ...
Definition: It is the portion of a marketing broadcast that aims to influence an individual to execute a favorable action. Information: A call to action strives to convince an individual to execute a specific action promptly. “Buy Read article →
Definition It refers to the re-utilization for storage of Web files that can be promptly obtained by the end-user. Information Caching can occur at several spots, including proxies (such as the ISP of the user) and the ...
Definition It refers to the re-utilization for storage of Web files that can be promptly obtained by the end-user. Information Caching can occur at several spots, including proxies (such as the ISP of the user) and the Read article →
Continuous market research is related to interviewing the same group of people repeatedly over a long period of time or a survey conducted both regularly and frequently among parallel groups of people within the same population. Continuous ...
Continuous market research is related to interviewing the same group of people repeatedly over a long period of time or a survey conducted both regularly and frequently among parallel groups of people within the same population. Continuous Read article →
The core product is the set of core benefits which can make the customer decide whether to buy the desired product or not. Customers are rarely prepared to pay a premium for these elements of a product. ...
The core product is the set of core benefits which can make the customer decide whether to buy the desired product or not. Customers are rarely prepared to pay a premium for these elements of a product. Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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