Glossary

Continuous market research is related to interviewing the same group of people repeatedly over a long period of time or a survey conducted both regularly and frequently among parallel groups of people within the same population. Continuous ...

Continuous market research is related to interviewing the same group of people repeatedly over a long period of time or a survey conducted both regularly and frequently among parallel groups of people within the same population. Continuous Read article →

The core product is the set of core benefits which can make the customer decide whether to buy the desired product or not. Customers are rarely prepared to pay a premium for these elements of a product. ...

The core product is the set of core benefits which can make the customer decide whether to buy the desired product or not. Customers are rarely prepared to pay a premium for these elements of a product. Read article →

Cross-selling is the technique of selling to existing customers different parts of one product range. Usually, those parts have not been previously bought by the customers. This technique uses the buying history to help marketers select the ...

Cross-selling is the technique of selling to existing customers different parts of one product range. Usually, those parts have not been previously bought by the customers. This technique uses the buying history to help marketers select the Read article →

Customer loyalty refers to the feelings or attitudes that make one customer either return to a company to buy from there again, or else to re-purchase a particular product, service, or brand.

Customer loyalty refers to the feelings or attitudes that make one customer either return to a company to buy from there again, or else to re-purchase a particular product, service, or brand.

A customer need is the basic required need that an individual aims to satisfy. Furthermore, it is often related to the problems that customers have and intend to solve with the purchase of a good or service.

A customer need is the basic required need that an individual aims to satisfy. Furthermore, it is often related to the problems that customers have and intend to solve with the purchase of a good or service.

The provision of goods or services which fulfill the customer’s expectations in terms of quality and service, in relation to the price paid.

The provision of goods or services which fulfill the customer’s expectations in terms of quality and service, in relation to the price paid.

A want is a desire for a specific product or service to satisfy the underlying need.

A want is a desire for a specific product or service to satisfy the underlying need.