CPM (Cost Per Mille)


Cost per mille (CPM) is the technical expression of cost per thousand impressions.


Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration is made through tasks like click-through, sale, lead, etc., done by agreement of both parties.

Multiplying the number of CPM units by the CPM rate will provide the total price to be paid by the CPM contract. For instance, a $10,000 cost will be paid for $10 CPM and one million impressions.

1,000units = 1,000 impressions / 1,000,000.

$ 10,000 total price = $10 CPM X 1,000 units.



Campaign Cost


CPM vs. CPC Calculator – Most effective for Facebook and other social ads.

Helpful Articles to Understand CPM:

Facebook Advertising Benchmarks for 2Q17
MarketingProfs (August 31, 2017)

Deciding Between CPM & CPC Bidding on Facebook
PPC Hero (July 27, 2017)

What are the Average Mobile Advertising Rates for Apps?
MobyAffiliates (September 8, 2016)

The High Price of Low-Cost CPMs (August 10, 2016)

What Are Average CPM Rates in 2016?
MonetizePros (March 20, 2016)

Historical Monthly CPM Trends on YouTube
Social Blade (January 28, 2015)

Google Quietly Debuts Viewable Impression CPM Bidding in AdWords
Marketing Land (November 26, 2013)

CPM vs. CPC: Which Should You Use For Facebook Ads?
Adweek (September 9, 2010)

Low CPM Rates Sow Discontent Among Publishers, Ad Networks
ClickZ (January 25, 2001)

5 Factors That Determine Your Advertising CPM Rates

Video Ad CPM Rates

Podcast Advertising Rates 2017

Display Benchmarks – wow!
Google Rich Media Gallery


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