Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable ...
Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable Read article →
Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when ...
Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when Read article →
The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What ...
The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What Read article →
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Are you tired of constantly refreshing your inbox, only to find that new messages are nowhere to be found? If you're using Microsoft Outlook and are experiencing issues with receiving ...
Are you tired of constantly refreshing your inbox, only to find that new messages are nowhere to be found? If you're using Microsoft Outlook and are experiencing issues with receiving Read article →
In the modern age of technology, email has become a vital part of our daily lives. A reliable email service is essential for staying in touch, whether for personal or ...
In the modern age of technology, email has become a vital part of our daily lives. A reliable email service is essential for staying in touch, whether for personal or Read article →
How does Google Analytics 4 define internal traffic? When it comes to website analytics, the term 'Internal Traffic' refers to the web traffic generated by individuals who are directly associated ...
How does Google Analytics 4 define internal traffic? When it comes to website analytics, the term 'Internal Traffic' refers to the web traffic generated by individuals who are directly associated Read article →
Data plays a vital role in the success of businesses that operate online, as it serves as a foundation for customer service and provides insights into customer preferences, feedback, and ...
Data plays a vital role in the success of businesses that operate online, as it serves as a foundation for customer service and provides insights into customer preferences, feedback, and Read article →
Do not assume that Google cannot manage JavaScript - the results of a series of tests conducted by Merkle | RKG prove otherwise. The tests aimed to investigate the extent ...
Do not assume that Google cannot manage JavaScript - the results of a series of tests conducted by Merkle | RKG prove otherwise. The tests aimed to investigate the extent Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…