Daily Active Users (DAU) refers to the number of unique users who engage with an app within a 24-hour period. This metric is commonly used by businesses where app interaction ...
Daily Active Users (DAU) refers to the number of unique users who engage with an app within a 24-hour period. This metric is commonly used by businesses where app interaction Read article →
An active user refers to a unique individual who interacts with an app or website during a specific period of time. This metric is used to measure growth, churn, and ...
An active user refers to a unique individual who interacts with an app or website during a specific period of time. This metric is used to measure growth, churn, and Read article →
The term "in-app purchases" refers to the ability of users to make purchases within a mobile application, such as acquiring additional content, or goods, or subscribing to services. What is ...
The term "in-app purchases" refers to the ability of users to make purchases within a mobile application, such as acquiring additional content, or goods, or subscribing to services. What is Read article →
ARPPU, which stands for Average Revenue Per Paying User, is a crucial metric used by app marketers to determine the average amount of revenue generated by paying users and players ...
ARPPU, which stands for Average Revenue Per Paying User, is a crucial metric used by app marketers to determine the average amount of revenue generated by paying users and players Read article →
App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow ...
App Tracking Transparency (ATT) is Apple's privacy framework that requires iOS apps to obtain user consent before sharing their data. It introduced a popup where users can choose to allow Read article →
Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable ...
Monthly Active Users (MAU) represent the count of unique users who interact with your app or website over a 30-day period. Unlike Daily Active Users (DAU), which is more applicable Read article →
Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when ...
Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when Read article →
The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What ...
The average revenue per user (ARPU) is a vital metric that helps businesses assess the amount of money they generate, on average, from each customer during a specific timeframe. What Read article →
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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