ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can ...
ROAS, short for Return on Ad Spend, is a crucial marketing metric that quantifies the revenue generated for each dollar spent on advertising. By calculating and monitoring ROAS, businesses can Read article →
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's ...
Click-through rate (CTR) is a marketing metric that quantifies the frequency of clicks on a link, ad, or email relative to the number of times it is displayed. In today's Read article →
A landing page is an independent web page that visitors can "land" on after clicking through from an email, advertisement, or another digital source. In return for something valuable, such ...
A landing page is an independent web page that visitors can "land" on after clicking through from an email, advertisement, or another digital source. In return for something valuable, such Read article →
A web crawler (sometimes referred to as a spider) is an Internet bot that automatically scans data throughout the Web to create an index of data. Search engines like Google ...
A web crawler (sometimes referred to as a spider) is an Internet bot that automatically scans data throughout the Web to create an index of data. Search engines like Google Read article →
With the help of the data extracted from real devices, some legitimate-looking installs can be created, which more or less appear like actual installs. Such legitimate-looking installs are known as ...
With the help of the data extracted from real devices, some legitimate-looking installs can be created, which more or less appear like actual installs. Such legitimate-looking installs are known as Read article →
The sophisticated form of click spamming is known as click injection. There are some android apps that have built-in "install broadcasts" which are used by fraudsters for their own advantage. With ...
The sophisticated form of click spamming is known as click injection. There are some android apps that have built-in "install broadcasts" which are used by fraudsters for their own advantage. With Read article →
4G technology has become a vital part of our daily lives as it provides a lightning-fast internet connection at any corner of the world. Moreover, it’s playing a huge role in making high-tech mobile devices popular and ...
4G technology has become a vital part of our daily lives as it provides a lightning-fast internet connection at any corner of the world. Moreover, it’s playing a huge role in making high-tech mobile devices popular and Read article →
What is a 3g network? The 3G family of third-generation cellular data technologies is altogether referred to as 3G. The first-generation cellular data technologies (also known as 1G) were initially implemented in 1982, while the second-generation cellular ...
What is a 3g network? The 3G family of third-generation cellular data technologies is altogether referred to as 3G. The first-generation cellular data technologies (also known as 1G) were initially implemented in 1982, while the second-generation cellular Read article →
Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not ...
Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not Read article →
Definition: A PPC confers to an online marketing payment paradigm in which monetary terms are based individually on qualifying click-throughs. Information: In a PPC contract, the marketer pays for qualifying clicks to the designated site based on ...
Definition: A PPC confers to an online marketing payment paradigm in which monetary terms are based individually on qualifying click-throughs. Information: In a PPC contract, the marketer pays for qualifying clicks to the designated site based on Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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Jeff commented on: MoM
Clear and well structured explanation of the MoM metric. I especially like how the examples make the calculation…Finley commented on: Icons8: The Platform That Actually Broke the Icon Curse
This post is chaotic in the best possible way and also painfully accurate. Icon inconsistency really does wreck…Joshua Pratt commented on: Affiliate marketing - what is it?
It’s exciting to see the call for marketing services for festivals in Malta! Festivals are an excellent opportunity…Lucy commented on: Spam Traps – What Are Spam Traps and Why They're a Hidden Threat to Email Marketing
This is one of those topics that doesn't get nearly enough attention. Most email marketers focus on open…