An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An ...
An ad server is a software platform responsible for overseeing the deployment of digital advertising campaigns. What exactly is an ad server? What's the role of an ad server? An Read article →
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why ...
An attribution window is a specific time frame during which a media partner can take credit for a click or view that led to someone installing an advertiser's app. Why Read article →
A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...
A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article →
Below is the answer and the explanation of the question an advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid ...
Below is the answer and the explanation of the question an advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid Read article →
Below is the answer and the explanation of the question someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? Someone searches on “laptop computers” and clicks an ad. Which landing ...
Below is the answer and the explanation of the question someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? Someone searches on “laptop computers” and clicks an ad. Which landing Read article →
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis? What is one of the reasons why an advertiser should consider using ...
Below is the answer and explanation for what is one of the reasons why an advertiser should consider using performance planner on a monthly basis? What is one of the reasons why an advertiser should consider using Read article →
Below is the answer and explanation for where are video ads hosted for a true view campaign? Where are video ads hosted for a true view campaign? Through a third-party video hosting tool. On display & video ...
Below is the answer and explanation for where are video ads hosted for a true view campaign? Where are video ads hosted for a true view campaign? Through a third-party video hosting tool. On display & video Read article →
Below is the answer an explanation for what insertion order settings must be set before a campaign can go live? What insertion order settings must be set before a campaign can go live? Auto-budget allocation and targeting. ...
Below is the answer an explanation for what insertion order settings must be set before a campaign can go live? What insertion order settings must be set before a campaign can go live? Auto-budget allocation and targeting. Read article →
Below is the answer and explanation for how are creatives assigned to a line item? How are creatives assigned to a line item? While setting up a new creative for the advertiser, assign the line item and ...
Below is the answer and explanation for how are creatives assigned to a line item? How are creatives assigned to a line item? While setting up a new creative for the advertiser, assign the line item and Read article →
Below is the answer and explanation for what step should an advertiser take to exclude sensitive categories using a supported third-party verification tool? What step should an advertiser take to exclude sensitive categories using a supported third-party ...
Below is the answer and explanation for what step should an advertiser take to exclude sensitive categories using a supported third-party verification tool? What step should an advertiser take to exclude sensitive categories using a supported third-party Read article →
Below is the answer and explanation for how are line items affected when a user edits the default targeting for insertion orders? How are line items affected when a user edits the default targeting for insertion orders? ...
Below is the answer and explanation for how are line items affected when a user edits the default targeting for insertion orders? How are line items affected when a user edits the default targeting for insertion orders? Read article →
Below is the answer and explanation for to access a first-party audience list from a floodlight tag in display & video 360, what step should be taken in campaign manager? To access a first-party audience list from ...
Below is the answer and explanation for to access a first-party audience list from a floodlight tag in display & video 360, what step should be taken in campaign manager? To access a first-party audience list from Read article →
Below is the answer and explanation for where can an advertiser set their campaign goal? Where can an advertiser set their campaign goal? Partner settings. Campaign settings. ✅ Line item basic details. Insertion order default targeting. Correct ...
Below is the answer and explanation for where can an advertiser set their campaign goal? Where can an advertiser set their campaign goal? Partner settings. Campaign settings. ✅ Line item basic details. Insertion order default targeting. Correct Read article →
Below is the answer and explanation for what step should be taken to configure a programmatic guaranteed deal once negotiations are complete? What step should be taken to configure a programmatic guaranteed deal once negotiations are complete? ...
Below is the answer and explanation for what step should be taken to configure a programmatic guaranteed deal once negotiations are complete? What step should be taken to configure a programmatic guaranteed deal once negotiations are complete? Read article →
Below are the answers and explanation for to create a dynamic profile, what steps must be taken in the dynamic content section? To create a dynamic profile, what steps must be taken in the dynamic content section? ...
Below are the answers and explanation for to create a dynamic profile, what steps must be taken in the dynamic content section? To create a dynamic profile, what steps must be taken in the dynamic content section? Read article →
Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Jackie is an advertiser who wants ...
Below is the answer and explanation for Jackie is an advertiser who wants to reach people by using both remarketing and product listing ads. What’s the best targeting strategy for her? Jackie is an advertiser who wants Read article →
Below is the answer and explanation for if an advertiser chooses to run ads in image formats, Google will: If an advertiser chooses to run ads in image formats, Google will: Display these ads on the Google ...
Below is the answer and explanation for if an advertiser chooses to run ads in image formats, Google will: If an advertiser chooses to run ads in image formats, Google will: Display these ads on the Google Read article →
Below is the answer ad explanation for an advertiser focused on branding, what are the key success metrics? An advertiser focused on branding, what are the key success metrics? Conversion rate Clicks and Impressions Cost-per-conversion Reach and ...
Below is the answer ad explanation for an advertiser focused on branding, what are the key success metrics? An advertiser focused on branding, what are the key success metrics? Conversion rate Clicks and Impressions Cost-per-conversion Reach and Read article →
Below is the answer and explanation for Dynamic remarketing lets an advertiser Dynamic remarketing lets an advertiser Show prior visitors to his site ads that are based on products or services they saw on the site. ✅ ...
Below is the answer and explanation for Dynamic remarketing lets an advertiser Dynamic remarketing lets an advertiser Show prior visitors to his site ads that are based on products or services they saw on the site. ✅ Read article →
Below is the answer and explanation for which bidding option is best suited for an advertiser focused on branding goals? Which bidding option is best suited for an advertiser focused on branding goals? Effective cost-per-thousand impressions (eCPM) ...
Below is the answer and explanation for which bidding option is best suited for an advertiser focused on branding goals? Which bidding option is best suited for an advertiser focused on branding goals? Effective cost-per-thousand impressions (eCPM) Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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