Definition: Permission marketing refers to marketing focused on retaining consumer permission to acquire information through a company. Information: Seth Godin invented and familiarized the term permission marketing that is the contrast of conventional interruption marketing. Permission marketing confers to the ...
Definition: Permission marketing refers to marketing focused on retaining consumer permission to acquire information through a company. Information: Seth Godin invented and familiarized the term permission marketing that is the contrast of conventional interruption marketing. Permission marketing confers to the Read article →
Definition: A podcast refers to a set of audio or video files regulated through the Internet and saved on client computing equipment for playing it back later onwards. Information: The growing demand for mobile media devices led ...
Definition: A podcast refers to a set of audio or video files regulated through the Internet and saved on client computing equipment for playing it back later onwards. Information: The growing demand for mobile media devices led Read article →
Definition: A PPC confers to an online marketing payment paradigm in which monetary terms are based individually on qualifying click-throughs. Information: In a PPC contract, the marketer pays for qualifying clicks to the designated site based on ...
Definition: A PPC confers to an online marketing payment paradigm in which monetary terms are based individually on qualifying click-throughs. Information: In a PPC contract, the marketer pays for qualifying clicks to the designated site based on Read article →
Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not ...
Definition: PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads. Information: A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not Read article →
Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when ...
Push notifications are clickable messages sent by an app to your mobile device or desktop. They are designed to capture user attention and deliver time-sensitive or important information, even when Read article →
A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, ...
A preferred deal, also referred to as programmatic non-guaranteed, involves an agreement between a publisher (seller) and an advertiser (buyer) granting the advertiser preferential access to inventory. In this arrangement, Read article →
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium ...
Private marketplaces (PMPs) are exclusive auctions curated by publishers, where a limited audience of advertisers is selected. PMPs provide publishers with greater control over ad placement and often offer premium Read article →
A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the ...
A "prompt" is, simply an input, a correctly inserted question/query or instruction to AI or other algorithms (e.g. chatbots). By correctly "prompting" you (or let's say not you but the Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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