Below the line is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency. This includes direct mail, point of sale displays, and other sales promotions.
Below the line is a term commonly used to refer to non-media advertising or promotion when no commission has been paid to the advertising agency. This includes direct mail, point of sale displays, and other sales promotions.
Definition: It is a business entity that retails commodities to other business entities. Information: Commercial activities occur both online and offline: business-to-business trade. Online varieties are defined using the acronym B2B. During the dot-com crash, B2C online ...
Definition: It is a business entity that retails commodities to other business entities. Information: Commercial activities occur both online and offline: business-to-business trade. Online varieties are defined using the acronym B2B. During the dot-com crash, B2C online Read article →
Definition: It is a commercial entity that retails commodities to end-user customers. Information: Business-to-consumer actions occur both online and offline, whereas online variability is defined fundamentally by the acronym B2C. B2C companies portray a significant role in ...
Definition: It is a commercial entity that retails commodities to end-user customers. Information: Business-to-consumer actions occur both online and offline, whereas online variability is defined fundamentally by the acronym B2C. B2C companies portray a significant role in Read article →
Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, ...
Definition: Bandwidth refers to the maximum amount of data that is transferable over time through a communicational network. Bandwidth measures in Kilobits per second (kbps). Information: Differences between bandwidth and data transfer often cause misperceptions. Data transfer refers to the sum, Read article →
Definition: It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require. Information: The word banner blindness made an entry in the Web community ...
Definition: It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require. Information: The word banner blindness made an entry in the Web community Read article →
Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. ...
Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. Read article →
Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A ...
Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A Read article →
Definition It is one of the words or expressions utilized to influence instead of to describe. Information Buzzwords may be words or expressions that have recently emerged or are outdated phrases utilized in a modern form. These ...
Definition It is one of the words or expressions utilized to influence instead of to describe. Information Buzzwords may be words or expressions that have recently emerged or are outdated phrases utilized in a modern form. These Read article →
Definition: It is a factor for graphical advertising that is more miniature than a banner ad. Information Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard ...
Definition: It is a factor for graphical advertising that is more miniature than a banner ad. Information Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard Read article →
Definition: Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements. Information: Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels ...
Definition: Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements. Information: Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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