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Glossary

Ad-hoc market research usually focuses on particular marketing problems. It is related to the collection of data at one point in time from one sample of respondents.

Ad-hoc market research usually focuses on particular marketing problems. It is related to the collection of data at one point in time from one sample of respondents.

Activities, interests, and opinions (AIO) is called the measurable series of psychographic (as opposed to demographic) variables, which involve the beliefs and interests of people. Note, because psychographics are usually expensive to gather, yet offer a more ...

Activities, interests, and opinions (AIO) is called the measurable series of psychographic (as opposed to demographic) variables, which involve the beliefs and interests of people. Note, because psychographics are usually expensive to gather, yet offer a more Read article

Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing ...

Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing Read article

Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources ...

Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources Read article

Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up ...

Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up Read article

Definition: A URL is provided to the search engine to let the search engine be conscious of a certain site or page. Information: It consists of providing the URL of the specified site or page to the ...

Definition: A URL is provided to the search engine to let the search engine be conscious of a certain site or page. Information: It consists of providing the URL of the specified site or page to the Read article

Definition: Profit-sharing among web-based marketers/traders and web-based publishers/salespersons in which remuneration is performance-based and in the form of clicks, sales, subscriptions, or a combination of these comes under Affiliate Marketing. Information: Generally, the marketers/traders are known as ...

Definition: Profit-sharing among web-based marketers/traders and web-based publishers/salespersons in which remuneration is performance-based and in the form of clicks, sales, subscriptions, or a combination of these comes under Affiliate Marketing. Information: Generally, the marketers/traders are known as Read article

Definition: In affiliate marketing associations, it is the one who publishes/the salesman/saleswoman. Information: Subject to your choice, the affiliate manages the advertisements or sales of the affiliate marketing association. The affiliate's job is to provide an expanded ...

Definition: In affiliate marketing associations, it is the one who publishes/the salesman/saleswoman. Information: Subject to your choice, the affiliate manages the advertisements or sales of the affiliate marketing association. The affiliate's job is to provide an expanded Read article

Definition: This is the person in charge of looking after an online affiliate program for an affiliate merchant. Information: Common duties are as follows: Hire fresh affiliates and filter applications Offer client assistance to present affiliates Sustain ...

Definition: This is the person in charge of looking after an online affiliate program for an affiliate merchant. Information: Common duties are as follows: Hire fresh affiliates and filter applications Offer client assistance to present affiliates Sustain Read article

Definition: The marketer in a partnership of affiliate marketing. Information: Implementation of a sales tracking system, offering a collection of linkage approaches, inviting affiliates, recording outcomes, and affiliate remunerations are key responsibilities of an affiliate merchant. A ...

Definition: The marketer in a partnership of affiliate marketing. Information: Implementation of a sales tracking system, offering a collection of linkage approaches, inviting affiliates, recording outcomes, and affiliate remunerations are key responsibilities of an affiliate merchant. A Read article