Definition: When web surfers search using a ‘main’ word and then you place your message for their interest. Information: Keyword marketing means different things for different people. Keyword advertising for ad purchasers includes buying ad units, usually ...
Definition: When web surfers search using a ‘main’ word and then you place your message for their interest. Information: Keyword marketing means different things for different people. Keyword advertising for ad purchasers includes buying ad units, usually Read article →
Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at ...
Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at Read article →
Definition: A banner ad commonly utilizing user-friendly features rather than (or in combination with) the conventional graphical parts. Information: For search sections and menus, HTML banners are commonly employed, enabling interaction even before the viewer lands on ...
Definition: A banner ad commonly utilizing user-friendly features rather than (or in combination with) the conventional graphical parts. Information: For search sections and menus, HTML banners are commonly employed, enabling interaction even before the viewer lands on Read article →
Definition: Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements. Information: Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels ...
Definition: Web-based marketing that doesn’t include the standard GIF and JPEG banner advertisements. Information: Beyond the banner is shown by what it is not, rather than what it is (JPEG or GIF banners that are 468 pixels Read article →
Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A ...
Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A Read article →
Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. ...
Definition Barter/Bartering refers to the interchange of commodities immediately without the use of money as a medium. Information: Advertising bartering comes in various forms. Few elite sites barter large transactions by efficiently making use of unsold impressions. Read article →
Definition: It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require. Information: The word banner blindness made an entry in the Web community ...
Definition: It is the common trend of web visitors to overlook banner ads. It happens even if the banners carry the knowledge that users require. Information: The word banner blindness made an entry in the Web community Read article →
Definition The GIF89a file format in the form of a graphic generates results as animations through the revolution of a series of static images. Information Sequences of frames create animated banners. Individual frames have different display times ...
Definition The GIF89a file format in the form of a graphic generates results as animations through the revolution of a series of static images. Information Sequences of frames create animated banners. Individual frames have different display times Read article →
Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up ...
Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up Read article →
Definition A graphical web advertising unit. Information Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can ...
Definition A graphical web advertising unit. Information Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can Read article →
Definition: A trick banner refers to a banner ad that tries to trick individuals into clicking by faking operating system messages. Information: Trick banners strive to succeed over “banner blindness” and “banner baggage” by concealing the truth ...
Definition: A trick banner refers to a banner ad that tries to trick individuals into clicking by faking operating system messages. Information: Trick banners strive to succeed over “banner blindness” and “banner baggage” by concealing the truth Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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