Animated GIF


The GIF89a file format in the form of a graphic generates results as animations through the revolution of a series of static images.


Sequences of frames create animated banners. Individual frames have different display times that measure in divisions of a second.

A rotation through all images in a consistent animated progression is called a loop. An animated GIF can be modified to loop according to preferences such as once, infinitely, or somewhere in between. There is a limit to loop advertising banner, which is set by publishers.

Animated banners and buttons utilize the GIF89a file format. It is comparatively easy to work. They also receive more recognition from Web browsers. Yet, they lack the utility that the rich media has to offer.

The reverse function of an animated banner is a static banner.

Related Terms:

Banner Ad

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