HTML Banner


A banner ad commonly utilizing user-friendly features rather than (or in combination with) the conventional graphical parts.


For search sections and menus, HTML banners are commonly employed, enabling interaction even before the viewer lands on the target page. This yields better response ratios as compared to other strictly graphical banners. They may also attract viewers who are generally less likely to press graphical banner icons.

Related Terms:

Banner Ad, Banner Exchange, Banner Blindness

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