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Keyword Marketing

Definition:

When web surfers search using a ‘main’ word and then you place your message for their interest.

Information:

Keyword marketing means different things for different people. Keyword advertising for ad purchasers includes buying ad units, usually banners, on the page containing the search results whenever a consumer googles different keywords and sentences. When it comes to SEO professionals, it means obtaining the upper-most position in the actual search results themselves.

Your product can reach the correct persons at the correct time with the help of keyword advertising.

The advantage of keyword marketing is the potential to reach the right people at the right time.

For instance, if a searcher inputs the phrase ‘purchase phone online’, we immediately spot that the customer is potentially looking for phones. More particularly, he/she is looking to buy phones and that too through the online platform. Thus, this short combination of keywords tells us the whole story behind this particular search.

Free tools:

Google AdWords Keyword Planner:  It requires you to signup to Google AdWords and uses search query data from Google.

Bing Keyword Research: It requires you to signup for Bing Webmaster Tools, which is another source of search query data.

Google Trends:  It compares keyword popularity across geographies and other terms.

Related Terms:

keywordKeyword Density

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