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Keyword (Focus Keyword)

Definition:

When making a search, this is the main word used in it.

Information:

Keywords are employed by people when searching for something on the web. They show what the searcher intends to explore. Most online advertisers have sought to make profits through search engine optimization and keyword marketing. This is because this account of an actual intention to buy/want has gained immense attention among web advertisers.

Free tools:

Google AdWords Keyword Planner:  It requires you to signup to Google AdWords and uses search query data from Google.

Bing Keyword Research: It requires you to signup for Bing Webmaster Tools, which is another source of search query data.

Google Trends:  It compares keyword popularity across geographies and other terms.

Related Terms:

Keyword Marketing, Keyword Density

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