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What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

Below is the answer and explanation for what is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

What is the role of “back office” teams (accounting, legal, etc.) in creating buyer personas?

  • Back office teams don’t need to be involved in creating buyer personas, but they should understand and accept the finished personas.
  • Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. ✅
  • Back office teams should own the buyer persona creation process because they are less biased than customer facing teams.
  • Back office teams shouldn’t be involved with buyer personas at all because they don’t interact with customers directly.

Correct answer

Back office teams often have key insights to offer during the creation process and should be invited to help create your buyer personas. ✅

The above answer is related to HubSpot inbound certification. You can find all the updated questions and answers related to HubSpot inbound certification exam on the “Hubspot Inbound certification answers” page. If you find any error or update in question or answers, do comment below and let us know. We will update the answers as soon as possible.

Learn more about HubSpot inbound certification exam: https://academy.hubspot.com/courses/inbound

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