SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating ...
SSPs (Supply Side Platforms) are technology platforms or software that efficiently manage a publisher's ad impression inventory across various ad exchanges. These platforms serve as powerful marketing tools by automating Read article →
With the help of the data extracted from real devices, some legitimate-looking installs can be created, which more or less appear like actual installs. Such legitimate-looking installs are known as ...
With the help of the data extracted from real devices, some legitimate-looking installs can be created, which more or less appear like actual installs. Such legitimate-looking installs are known as Read article →
Definition: Comments that are irrelevant and put on a blog just for the sake of providing a link to the scammer’s website. Information: Spomment is another name for comment spam, and it is a combination of two ...
Definition: Comments that are irrelevant and put on a blog just for the sake of providing a link to the scammer’s website. Information: Spomment is another name for comment spam, and it is a combination of two Read article →
The sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.
The sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.
Definition: It is a process in which targeted keywords are chosen related to the particular website so that the website appears on search engines when a particular keyword is searched by the user. Information: SEO, as well ...
Definition: It is a process in which targeted keywords are chosen related to the particular website so that the website appears on search engines when a particular keyword is searched by the user. Information: SEO, as well Read article →
Definition: Immoderately manipulating search engine rankings for low-quality web-pages. Information: Search Engine Optimization (SEO) often gets confused with search engine spamming. Although overlaps exist between the two, essentially the two are completely different from each other. Spamming ...
Definition: Immoderately manipulating search engine rankings for low-quality web-pages. Information: Search Engine Optimization (SEO) often gets confused with search engine spamming. Although overlaps exist between the two, essentially the two are completely different from each other. Spamming Read article →
Definition: When a marketer provides a URL to a search engine to make the search engine aware of the website or webpage. Information: Minimally, search engine submission includes providing the URL of the website or a page ...
Definition: When a marketer provides a URL to a search engine to make the search engine aware of the website or webpage. Information: Minimally, search engine submission includes providing the URL of the website or a page Read article →
Definition: Software that indexes files, consequently trying to matches those files with visitor’s search history. Information: Web search engines are commonly known by the name ‘search engines’, even though different types are there. Web search engines try ...
Definition: Software that indexes files, consequently trying to matches those files with visitor’s search history. Information: Web search engines are commonly known by the name ‘search engines’, even though different types are there. Web search engines try Read article →
Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine ...
Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine Read article →
Definition: It is the advertising that may be bought without the help of a salesperson. Information: Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of ...
Definition: It is the advertising that may be bought without the help of a salesperson. Information: Self-serve advertising is generally interlinked with text marketing and micro-advertising campaigns. Both of these terms are not identical, but some of Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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