Definition: It is a factor for graphical advertising that is more miniature than a banner ad. Information Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard ...
Definition: It is a factor for graphical advertising that is more miniature than a banner ad. Information Button ads have several varied dimensions. There are various standards; for instance, 120×90, 120×60, 125×125, and 88×31 (micro-button). Moreover, nonstandard Read article →
Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A ...
Definition: Banner Exchange refers to a network partaking sites exhibit their banner ads in trade for credits. These credits are then transformed (utilizing a decided exchange rate) into ads, and different pages showcase these ads. Information: A Read article →
Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up ...
Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up Read article →
Definition: The ads that show on the webpage behind the present web browser. Information: Pop-up ads and pop-under ads are a little similar in nature. Although pop-up ads appear and are shut down swiftly, whereas pop-under ads ...
Definition: The ads that show on the webpage behind the present web browser. Information: Pop-up ads and pop-under ads are a little similar in nature. Although pop-up ads appear and are shut down swiftly, whereas pop-under ads Read article →
Definition The advertisement which shows in a new browser window. Information There are different varieties of pop-up windows. In a standard web window, they come with the features of minimizing, closing, and maximizing. Pop-up ads are disliked ...
Definition The advertisement which shows in a new browser window. Information There are different varieties of pop-up windows. In a standard web window, they come with the features of minimizing, closing, and maximizing. Pop-up ads are disliked Read article →
Definition: Recommended by the IAB, these are the big, rectangular-shaped banner formats. Information: Particularly, the recent rectangular-shaped ad formats comprise: 300 x 250 IMU (Medium Rectangle) 250 x 250 IMU (Square Pop-up) 240 x 400 IMU (Vertical ...
Definition: Recommended by the IAB, these are the big, rectangular-shaped banner formats. Information: Particularly, the recent rectangular-shaped ad formats comprise: 300 x 250 IMU (Medium Rectangle) 250 x 250 IMU (Square Pop-up) 240 x 400 IMU (Vertical Read article →
Definition Ad placements might be shown on any of the pages of a specific website in this ad buying option. Information Marketers often do not demand a preferred place for ads because they are looking for lower ...
Definition Ad placements might be shown on any of the pages of a specific website in this ad buying option. Information Marketers often do not demand a preferred place for ads because they are looking for lower Read article →
Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine ...
Definition: When the ads that the visitors see are based on their search history. Information: By using the visitor’s search history, advertisers can connect with untapped markets to predict his/her interest. For instance, if a search engine Read article →
Definition of advertising network A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Information about advertising network Advertising networks provide a way for ...
Definition of advertising network A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Information about advertising network Advertising networks provide a way for Read article →
Definition: A trick banner refers to a banner ad that tries to trick individuals into clicking by faking operating system messages. Information: Trick banners strive to succeed over “banner blindness” and “banner baggage” by concealing the truth ...
Definition: A trick banner refers to a banner ad that tries to trick individuals into clicking by faking operating system messages. Information: Trick banners strive to succeed over “banner blindness” and “banner baggage” by concealing the truth Read article →
Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This ...
Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This Read article →
Definition of ad blocking The blocking of Web advertisements, typically the image in graphical Web advertisements. Information about ad blocking While ad blocking has existed for several years, it is still estimated to be used by a ...
Definition of ad blocking The blocking of Web advertisements, typically the image in graphical Web advertisements. Information about ad blocking While ad blocking has existed for several years, it is still estimated to be used by a Read article →
Definition: Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions. Information: There are several different instances of sponsorships that unfold distinct advertising ...
Definition: Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions. Information: There are several different instances of sponsorships that unfold distinct advertising Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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