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Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?

Below is the answer and explanation for Aaron observes and adjusts bids often in his Google ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number ...

Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?

Below is the answer for Google ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types? For the ...

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?

Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google display ads help Gloria achieve her business objective? It harnesses best-in-class intent signals to place ...

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

Below is the answer and explanation for an eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google app campaign for installs? An eCommerce app received 500 ...

Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.

Below is the answer for Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve. For the question. Francis tries to explain to ...

Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

Below is the answer and explanation for Oscar’s been asked to create a video asset for a new Google app campaign. To follow video asset best practices, what should the video focus on? Oscar’s been asked to ...

Naomi wants to promote her app with Google Ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an App campaign?

Below is the answer and explanation for Naomi wants to promote her app with Google ads, but has multiple campaign goals. What action should she take when promoting an app with multiple goals in an app campaign? ...

Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

Below is the answer and explanation for Linda wants to get the most from her Google app campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets ...

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?

Below is the answer and explanation for Carol wants to review view-through conversions for her Google app campaign but doesn’t know where to find this data. What should she do? Carol wants to review view-through conversions for ...

Melissa’s been running a Google App campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next?

Below is the answer and explanation for Melissa’s been running a Google app campaign with one ad group and she’s looking to optimize the campaign by creating additional ad groups. What should Melissa do next? Melissa’s been ...

Which two in-app actions are common across a variety of industries? (Choose two.) Select All Correct Responses

Below is the answer and explanation for which two in-app actions are common across a variety of industries? Which two in-app actions are common across a variety of industries? Application submission. Video download. Register. ✅ Sign-in. ✅ ...

A company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order.

Below is the answer and explanation for a company decided to expand its app into international markets. Place the three steps involved in the app market expansion process in the correct order. A company decided to expand ...

As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?

Below is the answer for as a marketing director at a large company, Cara’s considering launching a Google display ads campaign, as it will let her reach global internet users across as many websites and apps as ...

Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.

Below is the answer and explanation for Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy. Mario works at an agency on app ...

Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

Below is the answer for Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this ...

What are the two main objectives of an app marketer? (Choose two.) Select All Correct Responses

Below is the answer and explanation for what are the two main objectives of an app marketer? What are the two main objectives of an app marketer? Responding to user feedback. Generating app reviews. Driving app downloads. ...

When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

Below is the answer and explanation for when setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence. When setting ...

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage

Below is the answer and explanation for you’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users ...

Impression

Definition: When a web-based ad is shown for once. Information: Because no standardized manner of counting impressions exists, the above definition might be an over-generalization. The total amount of divergences can lead to huge ratios of discrepancies, ...

Contextual Advertising

Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on ...

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