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Oscar’s been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?

Below is the answer and explanation for Oscar’s been asked to create a video asset for a new Google app campaign. To follow video asset best practices, what should the video focus on?

Oscar’s been asked to create a video asset for a new Google app campaign. To follow video asset best practices, what should the video focus on?

  • Comparing the app against other industry apps.
  • Portraying people using the app.
  • A behind-the-scenes look at how the app was made.
  • Showing the app and its functionality. âś…

Correct answer

Showing the app and its functionality. âś…

Explanation

Focus on the app experience: Focus on showing the app and its functionality, not on portraying people using the app. A quick demo of the app’s capabilities is more effective than a video showing actors enjoying the app. Videos should immerse the viewer in the app experience, use close-up framing, and dynamic shots to give a sense of energy and action.

The above question is related to Google ads app certification. You can find all the updated questions and answers related to Google ads app certification on the “Google ads app certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads app certification: Skillshop Google Ads Apps Certification.

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