Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions.
There are several different instances of sponsorships that unfold distinct advertising possibilities rather than through conventional regulated advertisements. Sponsorships involve ad placements, advertorials, and co-branded content sections. It also includes things that the publisher and the advertiser approve.
Further, it aims to offer something more than a “drive-by” consequence.
Directed marketing conducts through online activities, while sponsorships include the aspect of brand marketing.
Metrics like the CTR equalizes with a brand association because sponsors strive to draw the publisher’s goodwill and produce reliability in the target market.
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