Below is the answer and explanation for Adam has determined that “Drive action” is the appropriate marketing objective for his new display campaign. What are two relevant options he might use to reach his goal? Adam has ...
Below is the answer and explanation for Adam has determined that “Drive action” is the appropriate marketing objective for his new display campaign. What are two relevant options he might use to reach his goal? Adam has Read article →
Below is the answer and explanation for Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Trina is considering ...
Below is the answer and explanation for Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Trina is considering Read article →
Below is the answer and explanation for what are the three marketing objectives that can be met via targeting on Google display ads? What are the three marketing objectives that can be met via targeting on Google ...
Below is the answer and explanation for what are the three marketing objectives that can be met via targeting on Google display ads? What are the three marketing objectives that can be met via targeting on Google Read article →
Below is the answer and explanation for how does Google display ads grow marketing results for advertisers? How does Google display ads grow marketing results for advertisers? It focuses a campaign on either Gmail, TrueView, or Chrome ...
Below is the answer and explanation for how does Google display ads grow marketing results for advertisers? How does Google display ads grow marketing results for advertisers? It focuses a campaign on either Gmail, TrueView, or Chrome Read article →
Below is the answer and explanation for you manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? You manage marketing for ...
Below is the answer and explanation for you manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help? You manage marketing for Read article →
Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different Performance Planner plans? Why should campaigns with different marketing objectives be separated into different Performance Planner plans? So that ...
Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different Performance Planner plans? Why should campaigns with different marketing objectives be separated into different Performance Planner plans? So that Read article →
Below is the answer and explanation for by monitoring ad campaign performance, an advertiser may obtain the information needed to. By monitoring ad campaign performance, an advertiser may obtain the information needed to. Create additional ad words ...
Below is the answer and explanation for by monitoring ad campaign performance, an advertiser may obtain the information needed to. By monitoring ad campaign performance, an advertiser may obtain the information needed to. Create additional ad words Read article →
Below is the answer for Bill has released a new line of products for his business and is using Google display ads to influence customer consideration. How does Google display ads targeting help Bill reach his marketing ...
Below is the answer for Bill has released a new line of products for his business and is using Google display ads to influence customer consideration. How does Google display ads targeting help Bill reach his marketing Read article →
Below is the answer and explanation for Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google search campaign as part of her overall strategy. What value can ...
Below is the answer and explanation for Bernadette’s in charge of marketing a new product in a highly competitive segment. She’s planning to launch a Google search campaign as part of her overall strategy. What value can Read article →
Below is the answer and explanation for you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option? You’ve been tasked ...
Below is the answer and explanation for you’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google ads a viable option? You’ve been tasked Read article →
Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner ...
Below is the answer and explanation for Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google ads’ performance planner Read article →
Below is the answer and explanation for what attribution model uses floodlight data from both attributed and non-attributed conversions? What attribution model uses floodlight data from both attributed and non-attributed conversions? Data-driven model. ✅ First Interaction model. ...
Below is the answer and explanation for what attribution model uses floodlight data from both attributed and non-attributed conversions? What attribution model uses floodlight data from both attributed and non-attributed conversions? Data-driven model. ✅ First Interaction model. Read article →
Below is the answer for Claire has created a Google display remarketing campaign. What’s the most likely reason she decided on remarketing? Claire has created a Google display remarketing campaign. What’s the most likely reason she decided ...
Below is the answer for Claire has created a Google display remarketing campaign. What’s the most likely reason she decided on remarketing? Claire has created a Google display remarketing campaign. What’s the most likely reason she decided Read article →
Below is the answer and explanation for how can performance planner serve your business? How can performance planner serve your business? By finding areas of your total budget that could contribute to marketing. By determining which of ...
Below is the answer and explanation for how can performance planner serve your business? How can performance planner serve your business? By finding areas of your total budget that could contribute to marketing. By determining which of Read article →
Definition: A marketing plan refers to the section of a business strategy sketching the marketing tactics for a commodity. Information: A marketing plan comprises data such as the commodity rendered, prices, target market, business competitors, marketing budget, ...
Definition: A marketing plan refers to the section of a business strategy sketching the marketing tactics for a commodity. Information: A marketing plan comprises data such as the commodity rendered, prices, target market, business competitors, marketing budget, Read article →
Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at ...
Definition: The advertisement that shows up when browsing between two pages. Information: A pop-up ad is the most encountered form of interstitials. A more intrusive full-page ad is becoming famous which prevents the viewer from looking at Read article →
Definition: When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing. Information: Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. ...
Definition: When minimal resources yield maximum outcomes, this is known as unconventional or guerilla marketing. Information: Jay Conrad Levinson coined this term. By Guerilla marketing we focus more on the wisdom behind marketing and not the dollars. Read article →
Definition Cost per mille (CPM) is the technical expression of cost per thousand impressions. Information: Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration ...
Definition Cost per mille (CPM) is the technical expression of cost per thousand impressions. Information: Marketing done through impressions is known as the CPM model. It is different from the various marketing strategies of pay-for-performance, where remuneration Read article →
Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on ...
Definition: Contextual Marketing is a technique of marketing in which the advertisements are served based on the webpage content (such as its theme or overall look) Information: During the beginning phase of web-based marketing, advertisements delivered on Read article →
Definition: Profit-sharing among web-based marketers/traders and web-based publishers/salespersons in which remuneration is performance-based and in the form of clicks, sales, subscriptions, or a combination of these comes under Affiliate Marketing. Information: Generally, the marketers/traders are known as ...
Definition: Profit-sharing among web-based marketers/traders and web-based publishers/salespersons in which remuneration is performance-based and in the form of clicks, sales, subscriptions, or a combination of these comes under Affiliate Marketing. Information: Generally, the marketers/traders are known as Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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