I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I am define myself as digital superman for any project, who can create well performing websites based on customers’ needs and their actual behaviour. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media and all others online channels. I am big fan of GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I am define myself as digital superman for any project, who can create well performing websites based on customers’ needs and their actual behaviour. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media and all others online channels. I am big fan of GDT (Get Things Done) methodology which I apply directly when working on projects.
for Czech and foreign clients.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
Definition: Viral marketing refers to the process of marketing that helps and inspires individuals to convey a marketing message to others. Information: Viral marketing relies on a high pass-along percentage from an individual to another. If many individuals pass on
Definition A graphical web advertising unit. Information Love them or hate them, banner ads are one of the dominant forms of advertising online. Due to the widespread acceptance of the standard 468×60 banner ad size, buyers can easily secure placements
Definition: A vertical banner refers to a banner ad that measures 120 pixels wide and 240 pixels high. Information: Under the guidelines provided by the IAB, a vertical banner confers to a banner ad covering dimensions 120×240. Typically, several other
Definition of advertising network A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Information about advertising network Advertising networks provide a way for media buyers to
Definition: Usability refers to the level of comfort through which visitants can use a Website. Information: The usability of a website is not about the functionality of a site only; but how swiftly and comfortably individuals can utilize the website.
Definition: A URL refers to the whereabouts of a resource on the Internet. Information: A URL is known as a universal resource locator that involves a protocol (ex. HTTP, FTP), the domain name (or IP address), and a piece of
Definition: Unique visitors refer to the users who have toured a site (or network) once at the minimum in a specified period, generally a 30-day frame. Information: Units calculated for measuring unique visitors are often approximations. Websites measure their unique
Definition: Under-delivery refers to the outcomes of lesser delivery impressions, users, and conversions than the initial amount agreed for a certain period. Information: Under-delivery can be a consequence of several occurrences. A website or any other network may encounter a
Definition: A two-tier affiliate program refers to an affiliate program composition that permits affiliates to generate commissions on their conversions. It also includes commission earned from the exchange associated with the webmaster. Information: A two-tier affiliate program is also known
Definition: The term Top 10 refers to the top ten search engine results for a distinct search phrase. Information: Distinctly, a Top 10 is rarely applicable in terms of directing Web site traffic. A few details are required for it
Definition: A trick banner refers to a banner ad that tries to trick individuals into clicking by faking operating system messages. Information: Trick banners strive to succeed over “banner blindness” and “banner baggage” by concealing the truth that they are
Definition: A title tag refers to an HTML tag utilized to interpret the text present as the top line on a Web browser. Several search engines also use this feature as the title of their search listings. Information: The top
Definition: A text ad refers to an ad utilizing text-based hyperlinks. Information: Emails frequently make use of text-based ads; that rule the Web through their graphical-based equivalents. Affiliate marketing is an aspect where text ads have prospered. A lot of
Definition: A surround session refers to an advertising pattern through which a visitant views ads from a single advertiser during an entire site visit. Information: The New York Times has launched a surround session using an online platform. This act has become
Definition: Super affiliate refers to an affiliate who is competent in producing a vital portion of an affiliate program’s activity. Information: Affiliate marketing allows accessibility to a trader to a significant crowd of virtual salespeople, though several affiliates produce a
Definition: Stickiness refers to the amount of time utilized at a website over a specific period. Information: A standard to measure website stickiness is the average minutes per month visitants spend at a website or a network. Seldom page views
Definition of ad blocking The blocking of Web advertisements, typically the image in graphical Web advertisements. Information about ad blocking While ad blocking has existed for several years, it is still estimated to be used by a relatively small percentage
Definition: Sponsorship refers to the advertising aiming to institute a more profound connection and alliance among the advertiser and the publisher, including organized beyond-the-banner positions. Information: There are several different instances of sponsorships that unfold distinct advertising possibilities rather than
Definition: A splash page refers to a branding page that appears just before the home page of a site. Information: Splash pages are graphic-intensive pages that display before the main home page. A few of these pages highlight standard graphic
Definition: A skyscraper ad refers to an online advertisement that is bigger than the 120×240 vertical banner. Information: Skyscraper ads tend to be very big as their dimensions frequently vary from 500 to 800 pixels (and breadths usually extend from
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around 2+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
List of comments
David Keller commented on: Advertising Network
Great explanation. Thank you for that!Patrik Bahn commented on: Advertising Network
Hi Michal, thank you for this glossary, very usefull.Maria commented on: Advertising Network
Hi Michal, glad to see you finally launched your website in English. Will mark your blog into my…