I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $10+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
I define myself as a digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.
I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $10+ million USD… Show more
for small and big clients all over the world.
in digital business.
from clients.
I’ve cooperated with Michal on numerous projects, related to SEO incl. content creation, web development, UX/UI design, online graphics, and web analysis. Our projects were always delivered on time and with great quality. What I appreciate about working with Michal the most is his business drive, mentor-like approach, flexibility, and honesty. Michal won’t do pointless work for you, he will help you choose and execute the right approach, instead.
We hired Michal as a digital consultant when were creating a new company website. He helped us put together a basic idea of how the new site should work in term of UX, prepared very detailed wireframes, provided the content and coordinated our external teams. I appreciate his professional approach, his great communication skills and proactivity. After the successful website launch, we contacted Michal several times and this resulted in a long-term cooperation.
Michal is extremely hardworking and purposeful. Somehow I suspect that it has not happened yet that he did not achieve what he intended. If you need to realize something, then contact Michal. He is your Man.
Michal is very hardworking manager with an excellent instinct for business. I got to know him as a courageous and decisive person and it does make a lot of fun to work and to develop new ideas and business opportunities with him . Besides that he is a cool guy to have a beer with...
Having worked with Michal for nearly two years, I can say he is an empathetic mentor, an indispensable collaborator, a fluid manager, a supportive colleague, and funny guy. Michal does everything with a smile. It is a great pleasure working with him.
I had an opportunity to cooperate with Michal on several client's projects. Michal is a self organized, target driven and customer oriented individual with huge knowledge and experience with online marketing. I can only recommend Michal for any company.
After our introductory gathering, Michal and I decided to sit down together in person. During the initial months of administrating the joint-cooperation, I truly admired his perspective towards work ethics and aims. He is one of the most competent content marketing specialists. I am truly motivated by the leadership behavior he displays towards his team and his endeavors towards exploring better strategies for corrective measures.
I have worked with Michal since 2012 and have always had great results from him. He is a dependable, hard working individual. He understands the importance of his work and the impact it has on the business and knows what does and does not work. He is specialized in analytics field and extremely knowledgeable about the online space in every aspect. And you do not find many "SEO guys" who try to really care about the content not just about some rubbish magical metrics:)
Definition: A search engine that shows the outcomes of multiple search engines. Information: Metasearch or meta-search are two variants of the spelling. Mostly, search results contain outputs from a variety of sources; however, all of them are ...
Definition: A search engine that shows the outcomes of multiple search engines. Information: Metasearch or meta-search are two variants of the spelling. Mostly, search results contain outputs from a variety of sources; however, all of them are Read article →
Definition: To assist potential customers in analyzing marketing options, Media Kit is a resource built by a marketer. Information: Data regarding ad sizes/formats, rates, targeting options, case studies, audience profiles, contact information, and other things that assist ...
Definition: To assist potential customers in analyzing marketing options, Media Kit is a resource built by a marketer. Information: Data regarding ad sizes/formats, rates, targeting options, case studies, audience profiles, contact information, and other things that assist Read article →
Definition: The opt-out term refers to a kind of program that regards incorporation except affirmed otherwise; to exclude an individual from an opt-out program. Information: Ad tracking programs utilize this specific term of opt-out. They, by default, ...
Definition: The opt-out term refers to a kind of program that regards incorporation except affirmed otherwise; to exclude an individual from an opt-out program. Information: Ad tracking programs utilize this specific term of opt-out. They, by default, Read article →
Definition: An Opt-in email refers to an email that is precisely demanded by the recipient. Information: What an opt-in email means has been a hot topic since the beginning. “Single opt-in” vs. “Double opt-in” The phrase single opt-in refers to the ...
Definition: An Opt-in email refers to an email that is precisely demanded by the recipient. Information: What an opt-in email means has been a hot topic since the beginning. “Single opt-in” vs. “Double opt-in” The phrase single opt-in refers to the Read article →
Definition: Marketing automation confers to the usage of software to automate routine responsibilities that are associated with marketing pursuits. It also includes incorporating several portions of a marketing funnel. Information: Marketing automation is a complicated domain with ...
Definition: Marketing automation confers to the usage of software to automate routine responsibilities that are associated with marketing pursuits. It also includes incorporating several portions of a marketing funnel. Information: Marketing automation is a complicated domain with Read article →
Definition: A marketing plan refers to the section of a business strategy sketching the marketing tactics for a commodity. Information: A marketing plan comprises data such as the commodity rendered, prices, target market, business competitors, marketing budget, ...
Definition: A marketing plan refers to the section of a business strategy sketching the marketing tactics for a commodity. Information: A marketing plan comprises data such as the commodity rendered, prices, target market, business competitors, marketing budget, Read article →
Definition: Manual submission confers to the addition of a URL to the search engines exclusively by hand. Information:: Hand-operated search engine submissions may take more time than automatic search engine submissions, but many efficiency experts work using ...
Definition: Manual submission confers to the addition of a URL to the search engines exclusively by hand. Information:: Hand-operated search engine submissions may take more time than automatic search engine submissions, but many efficiency experts work using Read article →
Definition: Managed WordPress hosting refers to the web hosting developed especially for WordPress, where the hosting company performs regular maintenance tasks. Information: Managed WordPress hosting confers to plans developed and modified for WordPress. Do not mix this ...
Definition: Managed WordPress hosting refers to the web hosting developed especially for WordPress, where the hosting company performs regular maintenance tasks. Information: Managed WordPress hosting confers to plans developed and modified for WordPress. Do not mix this Read article →
How to distinguish from competition? How to build internal systems so as to positively affect the productivity, business performance (KPIs) and reduce investment and operating costs? Corporate UX will help ...
How to distinguish from competition? How to build internal systems so as to positively affect the productivity, business performance (KPIs) and reduce investment and operating costs? Corporate UX will help Read article →
Definition: Long domain name refers to the domain names longer than the primary 26 characters, up to a theoretical restriction of 67 characters with extensions like .com. Information: This term was coined in 1999, provided enhanced domain ...
Definition: Long domain name refers to the domain names longer than the primary 26 characters, up to a theoretical restriction of 67 characters with extensions like .com. Information: This term was coined in 1999, provided enhanced domain Read article →
Definition: Logfile refers to a file that logs activities on a Web server. Information: Logfiles submit the requested data. It includes the types of files, the time of the files, the person who requests the file, and ...
Definition: Logfile refers to a file that logs activities on a Web server. Information: Logfiles submit the requested data. It includes the types of files, the time of the files, the person who requests the file, and Read article →
Definition: Link-bait is a portion of content produced with the fundamental objective of inviting inbound links. Information: Link baiting has several types that evaluate if an item of the content fits as link bait and if it ...
Definition: Link-bait is a portion of content produced with the fundamental objective of inviting inbound links. Information: Link baiting has several types that evaluate if an item of the content fits as link bait and if it Read article →
Definition: Link text refers to the text included in (and seldom near) a hyperlink. Information: Link text generally concerns text hyperlinks, as several other linking techniques comprise text that is not readable by search engines. In the latter instance, ...
Definition: Link text refers to the text included in (and seldom near) a hyperlink. Information: Link text generally concerns text hyperlinks, as several other linking techniques comprise text that is not readable by search engines. In the latter instance, Read article →
Definition: Link popularity is a standard of the quantity and quality of pages that remain linked to your site. Information: Link popularity confers to a strategy by search engines towards off-page-criteria; to evaluate the quality data. Off-page-criteria ...
Definition: Link popularity is a standard of the quantity and quality of pages that remain linked to your site. Information: Link popularity confers to a strategy by search engines towards off-page-criteria; to evaluate the quality data. Off-page-criteria Read article →
Definition: Link checker refers to the tools utilized for evaluating broken hyperlinks. Information: Link checking is one of the main features for site management - maintenance that is required to keep a site updated. A broken hyperlink ...
Definition: Link checker refers to the tools utilized for evaluating broken hyperlinks. Information: Link checking is one of the main features for site management - maintenance that is required to keep a site updated. A broken hyperlink Read article →
Definition: Link-building refers to the enhanced number of inbound links towards a website through a method that will improve rankings for search engines. Information: It is a way to enhance a page's search ranking for a specified ...
Definition: Link-building refers to the enhanced number of inbound links towards a website through a method that will improve rankings for search engines. Information: It is a way to enhance a page's search ranking for a specified Read article →
Definition: When keywords are overused in an unnatural manner on a webpage for the purpose of search engine optimization. Information: Webpages are ranked by search engines depending on their connection to a particular keyword entry. Earlier, such ...
Definition: When keywords are overused in an unnatural manner on a webpage for the purpose of search engine optimization. Information: Webpages are ranked by search engines depending on their connection to a particular keyword entry. Earlier, such Read article →
Definition: The META tag is employed to assist in describing a web page’s main keyword/s. Information: Earlier, extra information was provided by the META keywords tag (shortly, keyword tag) regarding a page (metadata). In theory, it worked. ...
Definition: The META tag is employed to assist in describing a web page’s main keyword/s. Information: Earlier, extra information was provided by the META keywords tag (shortly, keyword tag) regarding a page (metadata). In theory, it worked. Read article →
Definition: The exploration of keywords relevant to one’s website and their evaluation regarding which ones are capable of yielding the highest ROI (return on investment) Information: Three prime steps make up the keyword research regime: Discovery: Looking ...
Definition: The exploration of keywords relevant to one’s website and their evaluation regarding which ones are capable of yielding the highest ROI (return on investment) Information: Three prime steps make up the keyword research regime: Discovery: Looking Read article →
Definition: A like-gate refers to an obstruction demanding a visitor to “Like” a brand’s site so that specific content of that brand on Facebook is accessible to them. Information: It is an endeavor from brands on Facebook ...
Definition: A like-gate refers to an obstruction demanding a visitor to “Like” a brand’s site so that specific content of that brand on Facebook is accessible to them. Information: It is an endeavor from brands on Facebook Read article →
Hi, my name is Michal Krčmář. I am digital entrepreneur currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded/co-founded several companies with annual turnaround around 10+ mio USD. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.
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