Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as a consultant, manager, or director, and run several own startups. I founded / co-founded several companies with an annual turnaround of around $2+ million. When I am not actually working on my business I try to constantly pass on my broad experience through seminars and online training, I also organize company trainings and workshops.

I define myself as digital superman for any project, who can create well-performing websites based on customers’ needs and their actual behavior. Prepare catchy content. And take care of all your digital marketing activities – SEO, PPC, social media, and all other online channels. I am a big fan of the GDT (Get Things Done) methodology which I apply directly when working on projects.

Hi, my name is Michal Krčmář
I am digital entrepreneur

I am currently based in Prague (Czechia). I’ve been working on websites and delivering online marketing campaigns as a commercially-focused freelancer since 2006 for big prestigious brands, worked in-house for many years as consultant, manager or director and run several own startups. I founded / co-founded several companies with annual turnaround around $2+ million USD Show more

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Why to choose me?

120+

projects delivered

for small and big clients all over the world.

13+

years experience

in digital business.

98%

positive reviews

from clients.

My clients include some of the really big brands

Get these 2 big advantages on your side

Knowledge and profi approach

  • I am in the business for 13+ years. I have tried several executive and managerial positions. Run my own startups. Almost every problem you will face in your company or in your own business, I probably already had to solve in the past.
  • I will only ever recommend what is best for your business.
  • I have huge overlaps into other areas of marketing. As you may know to become a successful in digital marketing, you must be familiar with each type of online marketing. But many sections of digital marketing overlap. PPC, content or PR, for instance, contributes to SEO. And you have to know what types of synergies they can create or how they can interact with each other (in positive and in negative way). As I had hand on practical experience with all areas of digital marketing I can provide you an expert advice.
  • My reputation is critical to my success, so I will never lie or over-promise. If your requirements are beyond my ability, I will recommend the best freelance designers / developers / marketers I know (and only those I work with in the past). And can even project manage them for you if necessary.
  • I will spend time to understand you, your business and your requirements. For jobs that require more of my time I can work within your team at your offices either all the time or occasionally. For everything else I will schedule face-to-face or online meetings with you/your team. I use tools such as Asana, Skype, Viber to ensure communication is clear and projects run efficiently.

Team power of experts

  • As founder of digital agency Onlineandweb.com I can reach any of our 20+ internal colleagues or 100+ certified external collaborators or proven subcontractors.
  • I also have a very wide network of contacts and most of them I know personally. So you are not limited only by my knowledge (as you know – nobody knows everything, but everybody knows something). I learned in the past how important is to know who to call or whom to ask. In case I hadn’t been able to find a solution on my own, in 99 % of cases someone from my contacts can help you or probably will know the solution straight away.
  • This can speed up the delivery a lot and you will always get the high skilled expert for specific area. And what more – you are sure, the work you need will always get to the final state. As you probably know relying on only one person can sometimes be very tricky.
  • Also my team can easily handle also big projects where you need professional, synchronized and well coordinated team of experts.
  • In addition, we offer flexible prices. We are not too expensive, but also not having the lowest prices on the market :-). However we primarily work for large corporate companies and organizations, small business can still afford us too – if their project is meaningful, we can adjust prices to client’s needs.

Recent blog posts

Affiliate

Definition: In affiliate marketing associations, it is the one who publishes/the salesman/saleswoman. Information: Subject to your choice, the affiliate manages the advertisements or sales of the affiliate marketing association. The affiliate's job is to provide an expanded ...

Definition: In affiliate marketing associations, it is the one who publishes/the salesman/saleswoman. Information: Subject to your choice, the affiliate manages the advertisements or sales of the affiliate marketing association. The affiliate's job is to provide an expanded Read article

Affiliate Marketing

Definition: Profit-sharing among web-based marketers/traders and web-based publishers/salespersons in which remuneration is performance-based and in the form of clicks, sales, subscriptions, or a combination of these comes under Affiliate Marketing. Information: Generally, the marketers/traders are known as ...

Definition: Profit-sharing among web-based marketers/traders and web-based publishers/salespersons in which remuneration is performance-based and in the form of clicks, sales, subscriptions, or a combination of these comes under Affiliate Marketing. Information: Generally, the marketers/traders are known as Read article

Add URL

Definition: A URL is provided to the search engine to let the search engine be conscious of a certain site or page. Information: It consists of providing the URL of the specified site or page to the ...

Definition: A URL is provided to the search engine to let the search engine be conscious of a certain site or page. Information: It consists of providing the URL of the specified site or page to the Read article

Above The Fold

Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up ...

Definition: The part of a webpage that can be seen without a scroll down. Information: Subject to changes in the resolution of the viewer’s monitor, the fold changes. As compared to higher settings, the fold stretches up Read article

Ad Space

Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources ...

Definition: The area that is vacant for commercials on a Web page. Information: Web design did not account for Ad space (or “ad real estate”) in the initial time. Now, it is one of the significant sources Read article

A/B Testing

Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing ...

Definition: It is a marketing research technique in which different parameters are altered, and the resultant approaches are evaluated to enhance the efficiency of the ultimate marketing approach. Information: It is with a control or starting marketing Read article

Weaknesses

Weaknesses are any aspect of the business which may prevent the business from achieving its objectives. Weaknesses are a source of competitive disadvantage. Management should seek ways to reduce or eliminate weaknesses before they are exploited further ...

Weaknesses are any aspect of the business which may prevent the business from achieving its objectives. Weaknesses are a source of competitive disadvantage. Management should seek ways to reduce or eliminate weaknesses before they are exploited further Read article

Vision

Vision is the long-term aims and aspirations of the company for itself.  

Vision is the long-term aims and aspirations of the company for itself.  

Undifferentiated marketing

Undifferentiated marketing is the marketing of a product aimed at the widest possible market. For example, in the holiday market, the sale of short-haul summer-sun package holidays to the Mediterranean is an undifferentiated mass-market product.  

Undifferentiated marketing is the marketing of a product aimed at the widest possible market. For example, in the holiday market, the sale of short-haul summer-sun package holidays to the Mediterranean is an undifferentiated mass-market product.  

Target market

The target market is the group of potential customers sharing common needs and characteristics that a business decides to reach and serve.  

The target market is the group of potential customers sharing common needs and characteristics that a business decides to reach and serve.  

Sales forecast

The sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.  

The sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment.  

Packaging

Packaging is the activity of designing and producing the container or wrapper for a product. Packaging also refers to the technology of enclosing or protecting products for distribution, storage, sale, and use. For more information, please visit ...

Packaging is the activity of designing and producing the container or wrapper for a product. Packaging also refers to the technology of enclosing or protecting products for distribution, storage, sale, and use. For more information, please visit Read article

Objectives

Objectives are the measurable aims of a business set for a given period, for example, marketing objectives for the next year.  

Objectives are the measurable aims of a business set for a given period, for example, marketing objectives for the next year.  

New product

A new product can be defined as a good, service, or idea that is “perceived” by some potential customers as new. It may have been available for some time, but many potential customers have not yet adopted ...

A new product can be defined as a good, service, or idea that is “perceived” by some potential customers as new. It may have been available for some time, but many potential customers have not yet adopted Read article

Macro forecasting

Macro forecasting is concerned with forecasting markets in total. This is about determining the existing level of Market Demand and considering what will happen to market demand in the future.  

Macro forecasting is concerned with forecasting markets in total. This is about determining the existing level of Market Demand and considering what will happen to market demand in the future.  

Labelling

Labeling or labeling is the packaging information that can be used for a variety of promotional, informational, and legal purposes. For more information, please visit http://en.wikipedia.org/wiki/Mandatory_labelling.

Labeling or labeling is the packaging information that can be used for a variety of promotional, informational, and legal purposes. For more information, please visit http://en.wikipedia.org/wiki/Mandatory_labelling.

Harvest

Harvest is a strategy based on the Boston Matrix. Here the company reduces the amount of investment in order to maximize the short-term cash flows and profits from the SBU. This may have the effect of turning Stars ...

Harvest is a strategy based on the Boston Matrix. Here the company reduces the amount of investment in order to maximize the short-term cash flows and profits from the SBU. This may have the effect of turning Stars Read article

Gender segmentation

Gender segmentation is the segmentation of markets based on the sex of the customer. The cosmetic industry is a good example of the widespread use of gender segmentation.  

Gender segmentation is the segmentation of markets based on the sex of the customer. The cosmetic industry is a good example of the widespread use of gender segmentation.  

Family brand name

A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.

A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.

Family life cycle

The family life cycle refers to the stages of family life usually based on demographic data which is used for defining the particular markets for certain goods and services. Each demographic group has its own specific needs ...

The family life cycle refers to the stages of family life usually based on demographic data which is used for defining the particular markets for certain goods and services. Each demographic group has its own specific needs Read article

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